Drake vs Trade Assist:Which is more popular by branded search in New Zealand?
In August 2026, Trade Assist had more branded searches than Drake among masterton recruitment agencies in New Zealand. Trade Assist was estimated to have 1.7K branded searches compared to Drake’s 1.5K, and held a 10.7% Share of Search versus Drake’s 9.4%.
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Which is more popular in search, Drake or Trade Assist?
Compare Masterton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Assist, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Madison Recruitment | Trade Assist | Drake |
|---|---|---|---|---|
| Oct 2025 | 67.8% | 13.8% | 10.6% | 7.8% |
| Nov 2025 | 66.4% | 13.5% | 12.7% | 7.4% |
| Dec 2025 | 65.5% | 15.2% | 11.3% | 8.1% |
| Jan 2026 | 61.6% | 16.6% | 12.3% | 9.5% |
| Feb 2026 | 64.1% | 17.1% | 10.5% | 8.3% |
| Mar 2026 | 64.3% | 16.5% | 10.6% | 8.6% |
| Apr 2026 | 66% | 16.4% | 8.4% | 9.3% |
| May 2026 | 67.5% | 14.9% | 8.9% | 8.7% |
| Jun 2026 | 69.5% | 15% | 7.6% | 8% |
| Jul 2026 | 67% | 16.3% | 8% | 8.7% |
| Aug 2026 | 64.6% | 15.3% | 10.7% | 9.4% |
| Sep 2026 | — | — | — | — |
How has the Drake and Trade Assist comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Drake took it in April 2026, Trade Assist took it in May 2026, Drake took it in June 2026, Trade Assist took it in August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand moved from 7.8% to 9.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among masterton recruitment agencies in New Zealand moved from 10.6% to 10.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand masterton recruitment agencies in August 2026?
2 changes
In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.
In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Drake’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drake
16 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake international nz
- drake international recruitment
- drake international recruitment agency
- drake labour hire
- drake new zealand
- drake new zealand jobs
- drake palmerston north
- drake palmerston north jobs
- drake recruitment
- drake recruitment hamilton
- drake recruitment masterton
- drake recruitment nz
- drake temp agency
Trade Assist
7 branded search terms
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist new zealand
- trade assist nz
- trade assist recruitment
- tradeassist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.