Brandwave

Drake vs Greenstone Recruitment:Which is more popular?

In September 2026, Greenstone Recruitment had more branded searches than Drake among Hamilton recruitment agencies in New Zealand. Greenstone Recruitment had about 110 branded searches, while Drake had 80. Greenstone Recruitment made up 5.4% of all Hamilton recruitment agency searches we track, and Drake accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Greenstone Recruitment appeared in all three answers and Drake in none.

Among Hamilton recruitment agencies in New Zealand in September 2026

Who do people search for more?

Greenstone Recruitment, about 38% more searches than Drake

Greenstone Recruitment 110 searchesDrake 80 searches

Who does AI mention more?

Greenstone Recruitment, mentioned in every answer we collected

Greenstone Recruitment in 3 of 3Drake in 0 of 3

Who does AI recommend more?

Greenstone Recruitment, the only one of the two named

Greenstone Recruitment first in 3Drake never named

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Greenstone Recruitment appeared in all three answers. Drake did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Drake or Greenstone Recruitment more popular in search?

This chart shows how often people search Google for Drake and Greenstone Recruitment by name. Each line represents a brand's share of searches for all eight Hamilton recruitment agencies we track, month by month, from searches in New Zealand.

Drake and Greenstone Recruitment among Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Greenstone Recruitment, Drake. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

How has the Drake and Greenstone Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

2 changes

  1. In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

  2. In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Drake’s and Greenstone Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drake

5 branded search terms

  • drake international
  • drake international agency
  • drake recruitment
  • drake recruitment hamilton
  • drake temp agency

Greenstone Recruitment

1 branded search term

  • greenstone recruitment

How the Brand Demand Index is measured

Other head-to-heads among Hamilton recruitment agencies

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