Brandwave

Asset Recruitment vs OneStaff:Which is more popular?

In September 2026, Asset Recruitment and OneStaff were level in searches among Hamilton recruitment agencies in New Zealand, with an estimated 580 branded searches each, at 28.6% of the total each. When we asked ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Asset Recruitment appeared in all three answers and OneStaff in none.

Among Hamilton recruitment agencies in New Zealand in September 2026

Who do people search for more?

Asset Recruitment and OneStaff are searched for about as often as each other.

Asset Recruitment 580 searchesOneStaff 580 searches

Who does AI mention more?

Asset Recruitment, mentioned in every answer we collected

Asset Recruitment in 3 of 3OneStaff in 0 of 3

Who does AI recommend more?

Asset Recruitment, the only one of the two named

Asset Recruitment first in 3OneStaff never named

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Asset Recruitment appeared in all three answers. OneStaff did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asset Recruitment or OneStaff more popular in search?

This chart shows how often people search Google for Asset Recruitment and OneStaff by name. Each line represents a brand's share of searches for all eight Hamilton recruitment agencies we track, month by month, from searches in New Zealand.

Asset Recruitment and OneStaff among Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, OneStaff. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

How has the Asset Recruitment and OneStaff comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Asset Recruitment took it in December 2025, OneStaff took it in March 2026, Asset Recruitment took it in May 2026, OneStaff took it in June 2026, Asset Recruitment took it in August 2026.
  • Across the 12 months ending September 2026, Asset Recruitment’s share of searches among Hamilton recruitment agencies in New Zealand moved from 25.3% to 28.6%, and its estimated monthly branded searches moved from 560 to 580.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Hamilton recruitment agencies in New Zealand moved from 34.8% to 28.6%, and its estimated monthly branded searches moved from 770 to 580.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

2 changes

  1. In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.

  2. In September 2026, Asset Recruitment lost share of searches among Hamilton recruitment agencies in New Zealand, from 35.9% to 28.6%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Asset Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asset Recruitment

5 branded search terms

  • asset recruitment
  • asset recruitment agency
  • asset recruitment hamilton
  • asset recruitment jobs
  • assetrecruitment

OneStaff

7 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff hamilton
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among Hamilton recruitment agencies

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