Drake vs Tradestaff:Which is more popular?
In September 2026, Tradestaff had more branded searches than Drake among Hamilton recruitment agencies in New Zealand. Tradestaff had about 480 branded searches, while Drake had 80. Tradestaff made up 23.6% of all Hamilton recruitment agency searches we track, and Drake accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Hamilton recruitment agencies, Tradestaff appeared in all three answers and Drake in none.
Who do people search for more?
Tradestaff, about 6 searches for every 1 for Drake
Who does AI mention more?
Tradestaff, mentioned in every answer we collected
Who does AI recommend more?
Tradestaff, the only one of the two named
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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tradestaff appeared in all three answers. Drake did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asset Recruitment3 of 3Named in 3 of 3 ChatGPT answers- Tradestaff3 of 3Named in 3 of 3 ChatGPT answers
- Greenstone Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- 1st Call Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Madison Recruitment2 of 3Named in 2 of 3 ChatGPT answers
RecruitNet2 of 3Named in 2 of 3 ChatGPT answers
OneStaff0 of 3Named in 0 of 3 ChatGPT answers
Drake0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hamilton, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agency hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“job agency hamilton”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Drake or Tradestaff more popular in search?
This chart shows how often people search Google for Drake and Tradestaff by name. Each line represents a brand's share of searches for all eight Hamilton recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Tradestaff, Drake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asset Recruitment | OneStaff | Tradestaff | Greenstone Recruitment | Madison Recruitment | Drake | 1st Call Recruitment | RecruitNet |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 34.8% | 21.7% | 3.2% | 6.3% | 4.5% | 3.2% | 0.9% |
| Nov 2025 | 23.1% | 30.3% | 25.2% | 3% | 9% | 3.8% | 4.7% | 0.85% |
| Dec 2025 | 27.7% | 25.4% | 22.5% | 4% | 9.8% | 4% | 5.2% | 1.2% |
| Jan 2026 | 24.5% | 23.6% | 27.3% | 5.1% | 9.7% | 5.1% | 4.2% | 0.46% |
| Feb 2026 | 32.8% | 24.1% | 24.5% | 3.7% | 5.8% | 3.3% | 4.6% | 1.2% |
| Mar 2026 | 25% | 28.4% | 26.9% | 5.2% | 5.2% | 4.5% | 4.1% | 0.75% |
| Apr 2026 | 22.7% | 32.4% | 24.8% | 3.8% | 4.6% | 5.5% | 5.9% | 0.42% |
| May 2026 | 30.5% | 22.9% | 28.1% | 4.3% | 5.2% | 4.3% | 4.3% | 0.48% |
| Jun 2026 | 26.5% | 31% | 24.1% | 3.7% | 4.5% | 5.7% | 3.7% | 0.82% |
| Jul 2026 | 25.4% | 29.8% | 23.4% | 5.6% | 6.7% | 4% | 3.6% | 1.6% |
| Aug 2026 | 35.9% | 26.7% | 21.9% | 4.1% | 5.2% | 2.6% | 2.6% | 1.1% |
| Sep 2026 | 28.6% | 28.6% | 23.6% | 5.4% | 4.4% | 3.9% | 3.4% | 2% |
How has the Drake and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of Drake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drake’s share of searches among Hamilton recruitment agencies in New Zealand moved from 4.5% to 3.9%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 12 months ending September 2026, Tradestaff’s share of searches among Hamilton recruitment agencies in New Zealand moved from 21.7% to 23.6%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?
2 changes
In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.
In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Drake’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drake
5 branded search terms
- drake international
- drake international agency
- drake recruitment
- drake recruitment hamilton
- drake temp agency
Tradestaff
1 branded search term
- tradestaff
Other head-to-heads among Hamilton recruitment agencies
- Asset Recruitment vs OneStaff: compare popularity
- Asset Recruitment vs Tradestaff: compare popularity
- Asset Recruitment vs Greenstone Recruitment: compare popularity
- Asset Recruitment vs Madison Recruitment: compare popularity
- OneStaff vs Tradestaff: compare popularity
- OneStaff vs Greenstone Recruitment: compare popularity
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