1st Call Recruitment vs Kinetic Recruitment:Which is more popular by branded search in New Zealand?

Name: 1st Call Recruitment vs Kinetic Recruitment: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, 1st Call Recruitment had more branded searches than Kinetic Recruitment among general professional recruitment in New Zealand. 1st Call Recruitment was estimated to have 890 branded searches compared to Kinetic Recruitment’s 330, and held a 6% Share of Search versus Kinetic Recruitment’s 2.2%.

Share of Search among general professional recruitment in New Zealand in August 2026Which is more popular in search, 1st Call Recruitment or Kinetic Recruitment?

Follow 1st Call Recruitment vs Kinetic Recruitment and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, 1st Call Recruitment or Kinetic Recruitment?

Generalist and multi-discipline professional recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1st Call Recruitment and Kinetic Recruitment among general professional recruitment in New Zealand, by month

Month	Enterprise Recruitment	Hunter Campbell	Madison Recruitment	Beyond Recruitment	Robert Walters	Consult Recruitment	1st Call Recruitment	Greenlight Recruitment	Frog Recruitment	Kinetic Recruitment	Origin Talent	Evolve Recruitment	Eclipse Recruitment
Oct 2025	16.6%	11.9%	16.6%	11.7%	12.3%	9.7%	6.3%	4.2%	2.8%	4.2%	1.8%	0.84%	0.98%
Nov 2025	19.8%	13.3%	15.6%	11%	9.5%	6.1%	5.9%	4%	3.3%	6.1%	2.7%	1.4%	1.4%
Dec 2025	19.3%	10.3%	20.1%	10.7%	10.5%	6.1%	8.6%	3.9%	3.1%	3.9%	1.7%	0.58%	1.1%
Jan 2026	17.4%	7.7%	21.4%	11.4%	10.3%	7.2%	7.2%	5.1%	3.4%	5.1%	1.3%	1.1%	1.5%
Feb 2026	16.5%	11.6%	20.7%	11%	11.7%	7.1%	7.1%	4.1%	2.7%	4.1%	1%	1.4%	1%
Mar 2026	15.9%	12.9%	18.4%	12.3%	11.2%	8.4%	6.4%	3.8%	3%	3.8%	1.4%	1.6%	0.88%
Apr 2026	18.6%	10%	17.2%	13.8%	12.4%	6.7%	6.5%	4.3%	3.6%	2.9%	2%	1.2%	0.8%
May 2026	16.8%	11.8%	17.3%	13.3%	11.7%	7.3%	6.1%	4.1%	4.9%	2.3%	1.8%	2.1%	0.62%
Jun 2026	20.8%	10.9%	16.1%	12.2%	11.2%	6.7%	6.6%	4.7%	4.7%	2.6%	1.7%	1.3%	0.64%
Jul 2026	20.6%	11.6%	16.2%	13.2%	11.6%	7.2%	6.1%	4.1%	4%	2.2%	1.2%	1.3%	0.81%
Aug 2026	17%	16.7%	15.5%	13%	9.5%	7.1%	6%	4.9%	4%	2.2%	1.7%	1.3%	0.94%
Sep 2026	—	—	—	—	—	—	—	—	—	—	—	—	—

How has the 1st Call Recruitment and Kinetic Recruitment comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Kinetic Recruitment took it in November 2025, 1st Call Recruitment took it in December 2025.
Across the 11 months ending August 2026, 1st Call Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 6.3% to 6%, and its estimated monthly branded searches moved from 900 to 890.
Across the 11 months ending August 2026, Kinetic Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 4.2% to 2.2%, and its estimated monthly branded searches moved from 600 to 330.

How did search popularity change for New Zealand general professional recruitment in August 2026?

1 change

Estimated monthly branded searches for Kinetic Recruitment in New Zealand fell 45% over 11 measured months, from 600 to 330 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using 1st Call Recruitment’s and Kinetic Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.