Hays vs Ryan + Alexander:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than Ryan + Alexander among tauranga recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Ryan + Alexander’s 220, and held a 24.2% Share of Search versus Ryan + Alexander’s 1.3%.
Follow Hays vs Ryan + Alexander and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hays or Ryan + Alexander?
Compare Tauranga recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Ryan + Alexander. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Hays | Madison Recruitment | Ryan + Alexander | Jigsaw Staffing | The Staffroom |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 23.2% | 12.9% | 0.58% | 0.58% | 0.27% |
| Nov 2025 | 61.6% | 24.7% | 12.6% | 0.48% | 0.48% | 0.11% |
| Dec 2025 | 61.5% | 22.6% | 14.3% | 0.75% | 0.61% | 0.14% |
| Jan 2026 | 57.8% | 25.4% | 15.7% | 0.71% | 0.3% | 0.1% |
| Feb 2026 | 59.3% | 22.8% | 16% | 0.72% | 0.92% | 0.31% |
| Mar 2026 | 56.5% | 27.2% | 14.6% | 0.74% | 0.74% | 0.25% |
| Apr 2026 | 55.9% | 28.3% | 13.9% | 0.86% | 0.86% | 0.17% |
| May 2026 | 60.4% | 24.3% | 13.4% | 0.77% | 0.93% | 0.15% |
| Jun 2026 | 62% | 22.8% | 13.4% | 0.68% | 0.94% | 0.16% |
| Jul 2026 | 59.7% | 23.6% | 14.6% | 0.76% | 1.3% | 0.12% |
| Aug 2026 | 59.1% | 24.2% | 14.1% | 1.3% | 1.1% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hays and Ryan + Alexander comparison changed over the last 12 months?
3 findings
- Hays was ahead of Ryan + Alexander in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand moved from 23.2% to 24.2%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Ryan + Alexander’s estimated Share of Search among tauranga recruitment agencies in New Zealand moved from 0.58% to 1.3%, and its estimated monthly branded searches moved from 110 to 220.
How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?
2 changes
In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%.
In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.6% to 24.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Ryan + Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Ryan + Alexander
5 branded search terms
- ryan + alexander
- ryan + alexander tauranga
- ryan alexander recruitment
- ryan and alexander
- ryan+alexander
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.