Brandwave

How popular isTradestaff?

In September 2026, people searched for Tradestaff by name about 6,000 times in New Zealand, a 17.4% increase from the previous year. These searches made up 33.8% of all New Zealand Queenstown recruitment agency searches, placing Tradestaff first out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Queenstown recruitment agencies, Tradestaff appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Tradestaff is the most searched of 9 competitors and the sixth most recommended in AI answers.

  1. TradestaffShare of searches 33.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Remarkable People NZShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. OneStaffShare of searches 15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ALHShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. AddStaffShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+4 more

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Top Queenstown recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tradestaff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tradestaff is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AddStaff1st
  2. Remarkable People NZ2nd
  3. OneStaff3rd
  4. Brannigans4th
  5. RB Recruitment5th
  6. Tradestaff6th
  7. ALH7th
  8. NZ Recruit8th
  9. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remarkable People NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AddStaff3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tradestaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brannigans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NZ Recruit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RB Recruitment2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALH1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blokhaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Queenstown recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown recruitment agencies compete with Tradestaff?

Tradestaff against Queenstown recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff, Remarkable People NZ, OneStaff, ALH, AddStaff, Blokhaus. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffRemarkable People NZOneStaffALHAddStaffBlokhausBrannigansNZ RecruitRB Recruitment
Oct 202533.7%19.8%26.7%11.6%2.3%2.3%1.2%1.2%1.2%
Nov 202536.4%23.9%25%9.1%2.3%2.3%1.1%0%0%
Dec 202534%27.7%27.7%5.3%2.1%1.1%1.1%0%1.1%
Jan 202634.9%25.3%20.5%10.8%2.4%2.4%1.2%1.2%1.2%
Feb 202636.5%24.7%22.4%7.1%2.4%2.4%1.2%2.4%1.2%
Mar 202635.1%27.7%19.1%11.7%2.1%1.1%1.1%1.1%1.1%
Apr 202636.9%32%17.2%6.6%2.5%1.6%0.82%1.6%0.82%
May 202632.7%35.8%20.6%6.1%1.2%1.2%1.2%0.61%0.61%
Jun 202631.4%34.3%23.3%7%1.7%0.58%0.58%0.58%0.58%
Jul 202635%31.1%17.5%9.7%1.9%1.9%0.97%0.97%0.97%
Aug 202635.1%28.4%17.6%10.8%2.7%2.7%1.4%0%1.4%
Sep 202633.8%32.5%15%8.8%3.8%2.5%1.3%1.3%1.3%

  1. 1.Tradestaff

    33.8%

    Held 1st. 270 estimated branded searches, +3.8% vs prior month. Share -1.4 points.

  2. 2.Remarkable People NZ

    32.5%

    Held 2nd. 260 estimated branded searches, +23.8% vs prior month. Share +4.1 points.

  3. 3.OneStaff

    15%

    Held 3rd. 120 estimated branded searches, -7.7% vs prior month. Share -2.6 points.

  4. 4.ALH

    8.8%

    Held 4th. 70 estimated branded searches, -12.5% vs prior month. Share -2.1 points.

  5. 5.AddStaff

    3.8%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +1 points.

  6. 6.Blokhaus

    2.5%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Brannigans

    1.3%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.NZ Recruit

    1.3%

    Moved from 9th to 8th. 10 estimated branded searches, — vs prior month. Share +1.3 points.

  9. 9.RB Recruitment

    1.3%

    Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Tradestaff and its closest rivals

Every comparison with Tradestaff

28 comparisons

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tradestaff in New Zealand rose from 5.1K to 6K.
  • Across the 12 months ending September 2026, Tradestaff’s share of searches among Queenstown recruitment agencies in New Zealand peaked at 36.9% in April 2026 and was lowest at 31.4% in June 2026.

How did search popularity change for New Zealand Queenstown recruitment agencies in September 2026?

6 changes

  1. In September 2026, NZ Recruit overtook RB Recruitment to rank 8th among Queenstown recruitment agencies in New Zealand, with 1.3% of the searches.

  2. In September 2026, Remarkable People NZ gained share of searches among Queenstown recruitment agencies in New Zealand, from 28.4% to 32.5%.

  3. In September 2026, AddStaff gained share of searches among Queenstown recruitment agencies in New Zealand, from 2.7% to 3.8%.

  4. In September 2026, OneStaff lost share of searches among Queenstown recruitment agencies in New Zealand, from 17.6% to 15%.

  5. In September 2026, ALH lost share of searches among Queenstown recruitment agencies in New Zealand, from 10.8% to 8.8%.

  6. In September 2026, Tradestaff lost share of searches among Queenstown recruitment agencies in New Zealand, from 35.1% to 33.8%.

How are Tradestaff’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Tradestaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trade staff
  • trade staff recruitment
  • tradestaff
  • tradestaff jobs
  • tradestaff payroll
  • tradestaff queenstown
  • tradestaff recruitment
  • tradestaff taupo
  • tradestaff whakatane

Do you work for Tradestaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tradestaff compete?

Tradestaff is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies2nd of 1320.4%Show ranking
Trades and industrial recruitment2nd of 1329.5%Show ranking
Hamilton recruitment agencies3rd of 823.6%Show ranking
Queenstown recruitment agencies1st of 933.8%Shown above
Hastings recruitment agencies4th of 812.2%Show ranking
Taupo recruitment agencies2nd of 533.3%Show ranking
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Is Tradestaff your brand?

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