Brandwave

Tradestaff vs Unite Recruit:Which is more popular?

In September 2026, Tradestaff had more branded searches than Unite Recruit among trades and industrial recruitment in New Zealand. Tradestaff had about 5,400 branded searches, while Unite Recruit had 260. Tradestaff made up 29.5% of all trades and industrial recruitment searches we track, and Unite Recruit accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about trades and industrial recruitment, Tradestaff appeared in three of the four answers and Unite Recruit in none.

Among trades and industrial recruitment in New Zealand in September 2026

Who do people search for more?

Tradestaff, about 21 searches for every 1 for Unite Recruit

Tradestaff 5.4K searchesUnite Recruit 260 searches

Who does AI mention more?

Tradestaff, mentioned in 3 of 4 answers, Unite Recruit in 0

Tradestaff in 3 of 4Unite Recruit in 0 of 4

Who does AI recommend more?

Tradestaff, the only one of the two named

Tradestaff first in 3Unite Recruit never named

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tradestaff was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Unite Recruit did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. OneStaff4th
  5. Trade Assist4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Lynx Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tradestaff or Unite Recruit more popular in search?

This chart shows how often people search Google for Tradestaff and Unite Recruit by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.

Tradestaff and Unite Recruit among trades and industrial recruitment in New Zealand, by month

Share of searches by month for Tradestaff, Unite Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffTrade AssistDynamix RecruitmentTech 5 RecruitmentLabourforceApex RecruitmentUnite RecruitLynx RecruitmentTechtrade RecruitmentAdvanced Personnel RecruitmentPersonnel TouchMills Recruitment
Oct 202550%23.3%9%4.7%3.1%1.4%1.4%2.1%2.6%0.9%0.58%0.48%0.48%
Nov 202544.2%25.6%9.5%4.8%3.4%4.2%1.2%2.3%2.3%1%0.52%0.52%0.43%
Dec 202546.6%23.2%9%6.5%2.5%5.7%1.1%1.4%1.7%1.1%0.45%0.52%0.26%
Jan 202644.9%27.3%10.4%5.1%2.4%2.4%1.4%1.3%2%0.71%0.56%0.61%0.86%
Feb 202648.5%23.8%9.3%3.9%2.6%2.6%1.8%1.7%1.8%1.4%0.76%0.92%0.92%
Mar 202645.3%26.5%8.6%4.4%2.9%1.9%1.6%1.6%2.9%1.6%0.69%0.93%1%
Apr 202646.3%26.3%6.6%5.3%3.5%2.3%2%1.6%2.4%1.6%0.54%0.89%0.84%
May 202647.8%27.5%7.2%4.5%3%1.6%1.6%1.3%1.7%1.3%0.56%0.97%0.86%
Jun 202649%27.8%5.8%4.6%3%1.6%1.8%1.3%1.7%1.3%0.72%0.77%0.46%
Jul 202645.6%30.8%6.2%4.2%3.4%1.5%1.1%1.8%1.9%1.5%0.8%0.85%0.63%
Aug 202643.5%30.3%8.3%5%2.7%1.8%1.5%1.8%1.5%1.2%0.78%1.1%0.62%
Sep 202642.5%29.5%10%5.5%3.2%1.7%1.4%1.4%1.2%1.1%0.93%0.82%0.6%

How has the Tradestaff and Unite Recruit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand trades and industrial recruitment in September 2026?

2 changes

  1. In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%.

  2. In September 2026, Unite Recruit fell from 7th to 8th among trades and industrial recruitment in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tradestaff’s and Unite Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tradestaff

1 branded search term

  • tradestaff

Unite Recruit

1 branded search term

  • Unite Recruit

How the Brand Demand Index is measured

Other head-to-heads among trades and industrial recruitment

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