Brandwave

How popular isUnite Recruit?

In October 2026, people searched for Unite Recruit by name about 260 times in New Zealand, a 49% decrease from the previous year. These searches made up 2.4% of all New Zealand trades and industrial recruitment searches, placing Unite Recruit seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about trades and industrial recruitment, Unite Recruit did not appear in any of the answers.

Search and AI answers in October 2026

Unite Recruit is the seventh most searched of 13 competitors and not named in the AI answers we collected.

  1. TradestaffShare of searches 41%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Trade AssistShare of searches 18.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. OneStaffShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Dynamix RecruitmentShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Unite RecruitShare of searches 2.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+8 more

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Unite Recruit did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. Trade Assist4th
  5. OneStaff4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Advanced Personnel Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Unite Recruit compared with other New Zealand trades and industrial recruitment?

Unite Recruit against trades and industrial recruitment in New Zealand, by month

Share of searches by month for Tradestaff, Trade Assist, OneStaff, Dynamix Recruitment, Tech 5 Recruitment, Apex Recruitment, Unite Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffTrade AssistOneStaffDynamix RecruitmentTech 5 RecruitmentApex RecruitmentUnite RecruitLabourforceTechtrade RecruitmentAdvanced Personnel RecruitmentLynx RecruitmentPersonnel TouchMills Recruitment
Nov 202541.9%15%9.2%7.8%5.6%2%3.7%6.8%1.6%0.85%3.8%0.85%0.7%
Dec 202540.9%15.1%6.7%11.5%4.4%1.9%2.4%10%1.9%0.8%3%0.91%0.45%
Jan 202647%17.1%6%8.8%4.2%2.3%2.3%4.2%1.2%0.96%3.5%1%1.5%
Feb 202642.9%16.2%7.6%7.1%4.7%3.2%3.1%4.7%2.5%1.4%3.2%1.7%1.7%
Mar 202644.6%13.7%8.8%7.4%4.9%2.7%2.6%3.2%2.6%1.2%5%1.6%1.7%
Apr 202643.7%10.4%11.2%8.8%5.9%3.3%2.6%3.9%2.6%0.89%4%1.5%1.4%
May 202647.2%11.8%10.9%7.8%5.2%2.8%2.3%2.8%2.3%0.96%2.9%1.7%1.5%
Jun 202648.2%9.5%12.2%7.9%5.3%3%2.3%2.9%2.3%1.3%2.9%1.3%0.8%
Jul 202649.6%9.6%12.6%6.7%5.4%1.7%2.9%2.4%2.4%1.3%3%1.4%1%
Aug 202648.5%12.7%10.1%8%4.3%2.4%2.9%2.9%1.9%1.3%2.4%1.7%0.99%
Sep 202646.6%15%9.8%8.7%5.1%2.2%2.2%2.8%1.8%1.5%1.9%1.3%0.95%
Oct 202641%18.8%11.1%8.3%5.5%3.1%2.4%2%2%1.6%1.6%1.4%1.3%

  1. 1.Tradestaff

    41%

    Held 1st. 4.4K estimated branded searches, -18.5% vs prior month. Share -5.6 points.

  2. 2.Trade Assist

    18.8%

    Held 2nd. 2K estimated branded searches, +15.5% vs prior month. Share +3.7 points.

  3. 3.OneStaff

    11.1%

    Held 3rd. 1.2K estimated branded searches, +4.4% vs prior month. Share +1.3 points.

  4. 4.Dynamix Recruitment

    8.3%

    Held 4th. 890 estimated branded searches, -11.9% vs prior month. Share -0.4 points.

  5. 5.Tech 5 Recruitment

    5.5%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Apex Recruitment

    3.1%

    Moved from 7th to 6th. 330 estimated branded searches, +26.9% vs prior month. Share +0.8 points.

  7. 7.Unite Recruit

    2.4%

    Moved from 8th to 7th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Labourforce

    2%

    Moved from 6th to 8th. 210 estimated branded searches, -34.4% vs prior month. Share -0.8 points.

  9. 9.Techtrade Recruitment

    2%

    Moved from 10th to 9th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Advanced Personnel Recruitment

    1.6%

    Moved from 11th to 10th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Lynx Recruitment

    1.6%

    Moved from 9th to 11th. 170 estimated branded searches, -22.7% vs prior month. Share -0.3 points.

  12. 12.Personnel Touch

    1.4%

    Held 12th. 150 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Mills Recruitment

    1.3%

    Held 13th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

OneStaff sells other things too, so only its searches that name this product count here, like “onestaff hamilton”.

Compare popularity between Unite Recruit and its closest rivals

Every comparison with Unite Recruit

12 comparisons

How has branded search demand for Unite Recruit changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Unite Recruit in New Zealand fell from 510 to 260.
  • Across the 12 months ending October 2026, Unite Recruit’s share of searches among trades and industrial recruitment in New Zealand decreased from 3.7% to 2.4%.
  • Across the 12 months ending October 2026, Unite Recruit’s share of searches among trades and industrial recruitment in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.2% in September 2026.
  • Across the 12 months ending October 2026, Unite Recruit rose from 8th to 7th among trades and industrial recruitment in New Zealand.

How did search popularity change for New Zealand trades and industrial recruitment in October 2026?

6 changes

  1. In October 2026, Apex Recruitment overtook Labourforce to rank 6th among trades and industrial recruitment in New Zealand, with 3.1% of the searches.

  2. In October 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 15% to 18.8%.

  3. In October 2026, OneStaff gained share of searches among trades and industrial recruitment in New Zealand, from 9.8% to 11.1%.

  4. In October 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 46.6% to 41%.

  5. In October 2026, Labourforce lost share of searches among trades and industrial recruitment in New Zealand, from 2.8% to 2%.

  6. Lynx Recruitment’s share of searches among trades and industrial recruitment in New Zealand has lost ground for 3 months in a row, from 3% to 1.6% in October 2026.

How are Unite Recruit’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Unite Recruit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Unite Recruit

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