Apex Recruitment vs Unite Recruit:Which is more popular by branded search in New Zealand?
In August 2026, Unite Recruit had more branded searches than Apex Recruitment among trades and industrial recruitment in New Zealand. Unite Recruit was estimated to have 700 branded searches compared to Apex Recruitment’s 270, and held a 4.5% Share of Search versus Apex Recruitment’s 1.7%.
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Which is more popular in search, Apex Recruitment or Unite Recruit?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unite Recruit, Apex Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Unite Recruit | Advanced Personnel Recruitment | Tech 5 Recruitment | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 10.4% | 5% | 4.4% | 3.7% | 3.3% | 1.5% | 2.8% | 0.96% | 0.51% | 0.51% |
| Nov 2025 | 63.4% | 12.1% | 5.4% | 5.3% | 3.7% | 3.9% | 1.4% | 2.6% | 1.1% | 0.59% | 0.48% |
| Dec 2025 | 65.9% | 11.4% | 7.3% | 3.2% | 4.3% | 2.8% | 1.2% | 1.9% | 1.2% | 0.58% | 0.29% |
| Jan 2026 | 65.1% | 13.1% | 5.7% | 3% | 4.3% | 2.7% | 1.5% | 2.3% | 0.79% | 0.68% | 0.96% |
| Feb 2026 | 66.7% | 10.9% | 4.2% | 3.8% | 4.5% | 2.7% | 1.9% | 1.9% | 1.5% | 0.97% | 0.97% |
| Mar 2026 | 64% | 10.6% | 4.9% | 3.7% | 4.5% | 3.2% | 1.8% | 3.3% | 1.8% | 1% | 1.2% |
| Apr 2026 | 65.6% | 8.3% | 5.9% | 3.5% | 4.2% | 3.9% | 2.2% | 2.7% | 1.7% | 1% | 0.93% |
| May 2026 | 67.7% | 9% | 5.1% | 3.1% | 4.5% | 3.4% | 1.8% | 1.9% | 1.5% | 1.1% | 0.97% |
| Jun 2026 | 69.7% | 7.6% | 5.2% | 3.2% | 4.1% | 3.4% | 2% | 1.9% | 1.5% | 0.88% | 0.53% |
| Jul 2026 | 67.4% | 8.1% | 4.8% | 4.5% | 4.5% | 3.9% | 1.2% | 2.2% | 1.7% | 0.99% | 0.72% |
| Aug 2026 | 64.8% | 10.7% | 5.7% | 4.5% | 4.4% | 3.1% | 1.7% | 1.7% | 1.4% | 1.2% | 0.71% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Apex Recruitment and Unite Recruit comparison changed over the last 12 months?
3 findings
- Unite Recruit was ahead of Apex Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apex Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 270.
- Across the 11 months ending August 2026, Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 790 to 700.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.5% in August 2026.
In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Apex Recruitment’s and Unite Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apex Recruitment
3 branded search terms
- Apex Recruitment
- apex recruitment jobs
- apex recruitment vacancies
Unite Recruit
4 branded search terms
- Unite Recruit
- unite recruit napier
- unite recruit nz
- unite recruiting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.