Tech 5 Recruitment vs Tradestaff:Which is more popular?
In September 2026, Tradestaff had more branded searches than Tech 5 Recruitment among trades and industrial recruitment in New Zealand. Tradestaff had about 5,400 branded searches, while Tech 5 Recruitment had 590. Tradestaff made up 29.5% of all trades and industrial recruitment searches we track, and Tech 5 Recruitment accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about trades and industrial recruitment, Tradestaff appeared in three of the four answers and Tech 5 Recruitment in one. Tradestaff was mentioned before Tech 5 Recruitment in every answer.
Who do people search for more?
Tradestaff, about 9 searches for every 1 for Tech 5 Recruitment
Who does AI mention more?
Tradestaff, mentioned in 3 of 4 answers, Tech 5 Recruitment in 1
Who does AI recommend more?
Tradestaff, named ahead of Tech 5 Recruitment in every answer
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Top trades and industrial recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tradestaff was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tech 5 Recruitment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tradestaff was listed before Tech 5 Recruitment in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about trades and industrial recruitment
4 answers
Asked ChatGPT
“Which industrial trades recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best industrial trades recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best industrial trades recruitment agency in New Zealand for a construction project?”
Searched Google, AI Overview
“industrial staffing agencies”
Searched Google, AI Overview
“industrial recruitment nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tech 5 Recruitment or Tradestaff more popular in search?
This chart shows how often people search Google for Tech 5 Recruitment and Tradestaff by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.
Share of searches by month for Tradestaff, Tech 5 Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Labourforce | Apex Recruitment | Unite Recruit | Lynx Recruitment | Techtrade Recruitment | Advanced Personnel Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 23.3% | 9% | 4.7% | 3.1% | 1.4% | 1.4% | 2.1% | 2.6% | 0.9% | 0.58% | 0.48% | 0.48% |
| Nov 2025 | 44.2% | 25.6% | 9.5% | 4.8% | 3.4% | 4.2% | 1.2% | 2.3% | 2.3% | 1% | 0.52% | 0.52% | 0.43% |
| Dec 2025 | 46.6% | 23.2% | 9% | 6.5% | 2.5% | 5.7% | 1.1% | 1.4% | 1.7% | 1.1% | 0.45% | 0.52% | 0.26% |
| Jan 2026 | 44.9% | 27.3% | 10.4% | 5.1% | 2.4% | 2.4% | 1.4% | 1.3% | 2% | 0.71% | 0.56% | 0.61% | 0.86% |
| Feb 2026 | 48.5% | 23.8% | 9.3% | 3.9% | 2.6% | 2.6% | 1.8% | 1.7% | 1.8% | 1.4% | 0.76% | 0.92% | 0.92% |
| Mar 2026 | 45.3% | 26.5% | 8.6% | 4.4% | 2.9% | 1.9% | 1.6% | 1.6% | 2.9% | 1.6% | 0.69% | 0.93% | 1% |
| Apr 2026 | 46.3% | 26.3% | 6.6% | 5.3% | 3.5% | 2.3% | 2% | 1.6% | 2.4% | 1.6% | 0.54% | 0.89% | 0.84% |
| May 2026 | 47.8% | 27.5% | 7.2% | 4.5% | 3% | 1.6% | 1.6% | 1.3% | 1.7% | 1.3% | 0.56% | 0.97% | 0.86% |
| Jun 2026 | 49% | 27.8% | 5.8% | 4.6% | 3% | 1.6% | 1.8% | 1.3% | 1.7% | 1.3% | 0.72% | 0.77% | 0.46% |
| Jul 2026 | 45.6% | 30.8% | 6.2% | 4.2% | 3.4% | 1.5% | 1.1% | 1.8% | 1.9% | 1.5% | 0.8% | 0.85% | 0.63% |
| Aug 2026 | 43.5% | 30.3% | 8.3% | 5% | 2.7% | 1.8% | 1.5% | 1.8% | 1.5% | 1.2% | 0.78% | 1.1% | 0.62% |
| Sep 2026 | 42.5% | 29.5% | 10% | 5.5% | 3.2% | 1.7% | 1.4% | 1.4% | 1.2% | 1.1% | 0.93% | 0.82% | 0.6% |
How has the Tech 5 Recruitment and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of Tech 5 Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tech 5 Recruitment’s share of searches among trades and industrial recruitment in New Zealand moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Tradestaff’s share of searches among trades and industrial recruitment in New Zealand moved from 23.3% to 29.5%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for New Zealand trades and industrial recruitment in September 2026?
2 changes
In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%.
In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tech 5 Recruitment’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tech 5 Recruitment
1 branded search term
- tech 5 recruitment
Tradestaff
1 branded search term
- tradestaff
Other head-to-heads among trades and industrial recruitment
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