Brandwave

How popular isTech 5 Recruitment?

In October 2026, people searched for Tech 5 Recruitment by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 5.5% of all New Zealand trades and industrial recruitment searches, placing Tech 5 Recruitment fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about trades and industrial recruitment, Tech 5 Recruitment appeared in one of the four answers and was the sixth most recommended of the 13.

Search and AI answers in October 2026

Tech 5 Recruitment is the fifth most searched of 13 competitors and the sixth most recommended in the AI answers we collected.

  1. TradestaffShare of searches 41%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Trade AssistShare of searches 18.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. OneStaffShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Dynamix RecruitmentShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Tech 5 RecruitmentShare of searches 5.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+8 more

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tech 5 Recruitment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tech 5 Recruitment is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. Trade Assist4th
  5. OneStaff4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Advanced Personnel Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tech 5 Recruitment compared with other New Zealand trades and industrial recruitment?

Tech 5 Recruitment against trades and industrial recruitment in New Zealand, by month

Share of searches by month for Tradestaff, Trade Assist, OneStaff, Dynamix Recruitment, Tech 5 Recruitment, Apex Recruitment, Unite Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffTrade AssistOneStaffDynamix RecruitmentTech 5 RecruitmentApex RecruitmentUnite RecruitLabourforceTechtrade RecruitmentAdvanced Personnel RecruitmentLynx RecruitmentPersonnel TouchMills Recruitment
Nov 202541.9%15%9.2%7.8%5.6%2%3.7%6.8%1.6%0.85%3.8%0.85%0.7%
Dec 202540.9%15.1%6.7%11.5%4.4%1.9%2.4%10%1.9%0.8%3%0.91%0.45%
Jan 202647%17.1%6%8.8%4.2%2.3%2.3%4.2%1.2%0.96%3.5%1%1.5%
Feb 202642.9%16.2%7.6%7.1%4.7%3.2%3.1%4.7%2.5%1.4%3.2%1.7%1.7%
Mar 202644.6%13.7%8.8%7.4%4.9%2.7%2.6%3.2%2.6%1.2%5%1.6%1.7%
Apr 202643.7%10.4%11.2%8.8%5.9%3.3%2.6%3.9%2.6%0.89%4%1.5%1.4%
May 202647.2%11.8%10.9%7.8%5.2%2.8%2.3%2.8%2.3%0.96%2.9%1.7%1.5%
Jun 202648.2%9.5%12.2%7.9%5.3%3%2.3%2.9%2.3%1.3%2.9%1.3%0.8%
Jul 202649.6%9.6%12.6%6.7%5.4%1.7%2.9%2.4%2.4%1.3%3%1.4%1%
Aug 202648.5%12.7%10.1%8%4.3%2.4%2.9%2.9%1.9%1.3%2.4%1.7%0.99%
Sep 202646.6%15%9.8%8.7%5.1%2.2%2.2%2.8%1.8%1.5%1.9%1.3%0.95%
Oct 202641%18.8%11.1%8.3%5.5%3.1%2.4%2%2%1.6%1.6%1.4%1.3%

  1. 1.Tradestaff

    41%

    Held 1st. 4.4K estimated branded searches, -18.5% vs prior month. Share -5.6 points.

  2. 2.Trade Assist

    18.8%

    Held 2nd. 2K estimated branded searches, +15.5% vs prior month. Share +3.7 points.

  3. 3.OneStaff

    11.1%

    Held 3rd. 1.2K estimated branded searches, +4.4% vs prior month. Share +1.3 points.

  4. 4.Dynamix Recruitment

    8.3%

    Held 4th. 890 estimated branded searches, -11.9% vs prior month. Share -0.4 points.

  5. 5.Tech 5 Recruitment

    5.5%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Apex Recruitment

    3.1%

    Moved from 7th to 6th. 330 estimated branded searches, +26.9% vs prior month. Share +0.8 points.

  7. 7.Unite Recruit

    2.4%

    Moved from 8th to 7th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Labourforce

    2%

    Moved from 6th to 8th. 210 estimated branded searches, -34.4% vs prior month. Share -0.8 points.

  9. 9.Techtrade Recruitment

    2%

    Moved from 10th to 9th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Advanced Personnel Recruitment

    1.6%

    Moved from 11th to 10th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Lynx Recruitment

    1.6%

    Moved from 9th to 11th. 170 estimated branded searches, -22.7% vs prior month. Share -0.3 points.

  12. 12.Personnel Touch

    1.4%

    Held 12th. 150 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Mills Recruitment

    1.3%

    Held 13th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

OneStaff sells other things too, so only its searches that name this product count here, like “onestaff hamilton”.

Compare popularity between Tech 5 Recruitment and its closest rivals

Every comparison with Tech 5 Recruitment

12 comparisons

How has branded search demand for Tech 5 Recruitment changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tech 5 Recruitment in New Zealand fell from 720 to 590.
  • Across the 12 months ending October 2026, Tech 5 Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 5.9% in April 2026 and was lowest at 4.2% in January 2026.
  • Across the 12 months ending October 2026, Tech 5 Recruitment rose from 6th to 5th among trades and industrial recruitment in New Zealand.

How did search popularity change for New Zealand trades and industrial recruitment in October 2026?

6 changes

  1. In October 2026, Apex Recruitment overtook Labourforce to rank 6th among trades and industrial recruitment in New Zealand, with 3.1% of the searches.

  2. In October 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 15% to 18.8%.

  3. In October 2026, OneStaff gained share of searches among trades and industrial recruitment in New Zealand, from 9.8% to 11.1%.

  4. In October 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 46.6% to 41%.

  5. In October 2026, Labourforce lost share of searches among trades and industrial recruitment in New Zealand, from 2.8% to 2%.

  6. Lynx Recruitment’s share of searches among trades and industrial recruitment in New Zealand has lost ground for 3 months in a row, from 3% to 1.6% in October 2026.

How are Tech 5 Recruitment’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tech 5 Recruitment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tech 5 recruitment

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How the Brand Demand Index is measured

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