Labourforce vs Tech 5 Recruitment:Which is more popular?
In September 2026, Tech 5 Recruitment had more branded searches than Labourforce among trades and industrial recruitment in New Zealand. Tech 5 Recruitment had about 590 branded searches, while Labourforce had 320. Tech 5 Recruitment made up 3.2% of all trades and industrial recruitment searches we track, and Labourforce accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about trades and industrial recruitment, Labourforce appeared in two of the four answers and Tech 5 Recruitment in one. Labourforce was mentioned before Tech 5 Recruitment in every answer that named either.
Who do people search for more?
Tech 5 Recruitment, about 84% more searches than Labourforce
Who does AI mention more?
Labourforce, mentioned in 2 of 4 answers, Tech 5 Recruitment in 1
Who does AI recommend more?
Labourforce, named ahead of Tech 5 Recruitment in 2 of 2 answers
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Top trades and industrial recruitment in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Labourforce was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tech 5 Recruitment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Labourforce was listed before Tech 5 Recruitment in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about trades and industrial recruitment
4 answers
Asked ChatGPT
“Which industrial trades recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best industrial trades recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best industrial trades recruitment agency in New Zealand for a construction project?”
Searched Google, AI Overview
“industrial staffing agencies”
Searched Google, AI Overview
“industrial recruitment nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Labourforce or Tech 5 Recruitment more popular in search?
This chart shows how often people search Google for Labourforce and Tech 5 Recruitment by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.
Share of searches by month for Tech 5 Recruitment, Labourforce. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Labourforce | Apex Recruitment | Unite Recruit | Lynx Recruitment | Techtrade Recruitment | Advanced Personnel Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 23.3% | 9% | 4.7% | 3.1% | 1.4% | 1.4% | 2.1% | 2.6% | 0.9% | 0.58% | 0.48% | 0.48% |
| Nov 2025 | 44.2% | 25.6% | 9.5% | 4.8% | 3.4% | 4.2% | 1.2% | 2.3% | 2.3% | 1% | 0.52% | 0.52% | 0.43% |
| Dec 2025 | 46.6% | 23.2% | 9% | 6.5% | 2.5% | 5.7% | 1.1% | 1.4% | 1.7% | 1.1% | 0.45% | 0.52% | 0.26% |
| Jan 2026 | 44.9% | 27.3% | 10.4% | 5.1% | 2.4% | 2.4% | 1.4% | 1.3% | 2% | 0.71% | 0.56% | 0.61% | 0.86% |
| Feb 2026 | 48.5% | 23.8% | 9.3% | 3.9% | 2.6% | 2.6% | 1.8% | 1.7% | 1.8% | 1.4% | 0.76% | 0.92% | 0.92% |
| Mar 2026 | 45.3% | 26.5% | 8.6% | 4.4% | 2.9% | 1.9% | 1.6% | 1.6% | 2.9% | 1.6% | 0.69% | 0.93% | 1% |
| Apr 2026 | 46.3% | 26.3% | 6.6% | 5.3% | 3.5% | 2.3% | 2% | 1.6% | 2.4% | 1.6% | 0.54% | 0.89% | 0.84% |
| May 2026 | 47.8% | 27.5% | 7.2% | 4.5% | 3% | 1.6% | 1.6% | 1.3% | 1.7% | 1.3% | 0.56% | 0.97% | 0.86% |
| Jun 2026 | 49% | 27.8% | 5.8% | 4.6% | 3% | 1.6% | 1.8% | 1.3% | 1.7% | 1.3% | 0.72% | 0.77% | 0.46% |
| Jul 2026 | 45.6% | 30.8% | 6.2% | 4.2% | 3.4% | 1.5% | 1.1% | 1.8% | 1.9% | 1.5% | 0.8% | 0.85% | 0.63% |
| Aug 2026 | 43.5% | 30.3% | 8.3% | 5% | 2.7% | 1.8% | 1.5% | 1.8% | 1.5% | 1.2% | 0.78% | 1.1% | 0.62% |
| Sep 2026 | 42.5% | 29.5% | 10% | 5.5% | 3.2% | 1.7% | 1.4% | 1.4% | 1.2% | 1.1% | 0.93% | 0.82% | 0.6% |
How has the Labourforce and Tech 5 Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Labourforce took it in November 2025, Tech 5 Recruitment took it in March 2026.
- Across the 12 months ending September 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending September 2026, Tech 5 Recruitment’s share of searches among trades and industrial recruitment in New Zealand moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand trades and industrial recruitment in September 2026?
2 changes
In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%.
Estimated monthly branded searches for Labourforce in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Labourforce’s and Tech 5 Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Labourforce
1 branded search term
- labourforce
Tech 5 Recruitment
1 branded search term
- tech 5 recruitment
Other head-to-heads among trades and industrial recruitment
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