Personnel Touch vs Tech 5 Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Tech 5 Recruitment had more branded searches than Personnel Touch among trades and industrial recruitment in New Zealand. Tech 5 Recruitment was estimated to have 480 branded searches compared to Personnel Touch’s 190, and held a 3.3% Share of Search versus Personnel Touch’s 1.3%.
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Which is more popular in search, Personnel Touch or Tech 5 Recruitment?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tech 5 Recruitment, Personnel Touch. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Unite Recruit | Tech 5 Recruitment | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Advanced Personnel Recruitment | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 10.2% | 5.3% | 4.7% | 3.5% | 1.6% | 2.9% | 1% | 0.54% | 0.66% | 0.54% |
| Nov 2025 | 65.5% | 11.5% | 5.8% | 5.7% | 4.1% | 1.5% | 2.8% | 1.2% | 0.63% | 0.63% | 0.52% |
| Dec 2025 | 68.6% | 10.9% | 7.9% | 3.4% | 3% | 1.3% | 2% | 1.3% | 0.62% | 0.55% | 0.31% |
| Jan 2026 | 67.8% | 12.5% | 6.2% | 3.2% | 2.9% | 1.6% | 2.4% | 0.85% | 0.73% | 0.67% | 1% |
| Feb 2026 | 69.3% | 10.6% | 4.5% | 4.1% | 3% | 2% | 2% | 1.6% | 1% | 0.86% | 1% |
| Mar 2026 | 66.4% | 10.3% | 5.3% | 4% | 3.5% | 2% | 3.5% | 1.9% | 1.1% | 0.83% | 1.2% |
| Apr 2026 | 68% | 7.9% | 6.4% | 3.8% | 4.2% | 2.4% | 2.9% | 1.9% | 1.1% | 0.64% | 1% |
| May 2026 | 70.5% | 8.7% | 5.4% | 3.3% | 3.6% | 2% | 2% | 1.6% | 1.2% | 0.67% | 1% |
| Jun 2026 | 72.3% | 7% | 5.5% | 3.4% | 3.7% | 2.1% | 2% | 1.6% | 0.93% | 0.87% | 0.56% |
| Jul 2026 | 70% | 7.6% | 5.1% | 4.8% | 4.1% | 1.3% | 2.3% | 1.8% | 1.1% | 0.98% | 0.77% |
| Aug 2026 | 67.3% | 10.2% | 6.1% | 4.8% | 3.3% | 1.9% | 1.9% | 1.5% | 1.3% | 0.97% | 0.76% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Personnel Touch and Tech 5 Recruitment comparison changed over the last 12 months?
3 findings
- Tech 5 Recruitment was ahead of Personnel Touch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Personnel Touch’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.54% to 1.3%, and its estimated monthly branded searches moved from 90 to 190.
- Across the 11 months ending August 2026, Tech 5 Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, Tech 5 Recruitment lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 4.1% to 3.3%.
Estimated monthly branded searches for Personnel Touch in New Zealand rose 111.1% over 11 measured months, from 90 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Personnel Touch’s and Tech 5 Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Personnel Touch
3 branded search terms
- Personnel Touch
- personnel touch jobs
- personnel touch recruitment
Tech 5 Recruitment
1 branded search term
- Tech 5 Recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.