Brandwave

How popular isOneStaff?

In September 2026, people searched for OneStaff by name about 8,870 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 38.2% of all New Zealand Rotorua recruitment agency searches, placing OneStaff first out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Rotorua recruitment agencies, OneStaff appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

OneStaff is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. OneStaffShare of searches 38.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. Tradestaff RotoruaShare of searches 38.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Personnel ResourcesShare of searches 11.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ALHShare of searches 5.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. Talent IDShare of searches 4.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, OneStaff appeared in all three answers. OneStaff is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Personnel Resources1st
  2. Talent ID2nd
  3. Tradestaff Rotorua3rd
  4. OneStaff4th
  5. RecruitNet5th
  6. ALH6th
  7. Chapsy Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Rotorua recruitment agencies compete with OneStaff?

OneStaff against Rotorua recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff Rotorua, Personnel Resources, ALH, Talent ID. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff RotoruaPersonnel ResourcesALHTalent IDChapsy RecruitmentRecruitNet
Oct 202526.3%45.6%14%7%7%0%0%
Nov 202525.6%39.5%20.9%7%4.7%0%2.3%
Dec 202534.2%36.8%15.8%7.9%5.3%0%0%
Jan 202629.1%30.9%21.8%9.1%7.3%0%1.8%
Feb 202620.8%43.8%14.6%8.3%12.5%0%0%
Mar 202628.3%43.3%11.7%8.3%8.3%0%0%
Apr 202633.9%35.6%16.9%5.1%6.8%1.7%0%
May 202642.9%30%15.7%5.7%5.7%0%0%
Jun 202636.1%29.2%22.2%5.6%5.6%0%1.4%
Jul 202636.8%29.8%17.5%10.5%5.3%0%0%
Aug 202633.3%38.9%9.3%11.1%5.6%0%1.9%
Sep 202638.2%38.2%11.8%5.9%4.4%1.5%0%

  1. 1.OneStaff

    38.2%

    Moved from 2nd to 1st. 260 estimated branded searches, +44.4% vs prior month. Share +4.9 points.

  2. 2.Tradestaff Rotorua

    38.2%

    Moved from 1st to 2nd. 260 estimated branded searches, +23.8% vs prior month. Share -0.7 points.

  3. 3.Personnel Resources

    11.8%

    Moved from 4th to 3rd. 80 estimated branded searches, +60% vs prior month. Share +2.5 points.

  4. 4.ALH

    5.9%

    Moved from 3rd to 4th. 40 estimated branded searches, -33.3% vs prior month. Share -5.2 points.

  5. 5.Talent ID

    4.4%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Chapsy Recruitment

    1.5%

    Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +1.5 points.

  7. 7.RecruitNet

    0%

    Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -1.9 points.

Compare popularity between OneStaff and its closest rivals

Every comparison with OneStaff

41 comparisons

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneStaff in New Zealand fell from 10.6K to 8.9K.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Rotorua recruitment agencies in New Zealand increased from 26.3% to 38.2%.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Rotorua recruitment agencies in New Zealand peaked at 42.9% in May 2026 and was lowest at 20.8% in February 2026.
  • Across the 12 months ending September 2026, OneStaff rose from 2nd to 1st among Rotorua recruitment agencies in New Zealand.

How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff overtook Tradestaff Rotorua to become the leader among Rotorua recruitment agencies in New Zealand, with 38.2% of the searches.

  2. In September 2026, Personnel Resources overtook ALH to rank 3rd among Rotorua recruitment agencies in New Zealand, with 11.8% of the searches.

  3. In September 2026, Chapsy Recruitment overtook RecruitNet to rank 6th among Rotorua recruitment agencies in New Zealand, with 1.5% of the searches.

  4. In September 2026, ALH lost share of searches among Rotorua recruitment agencies in New Zealand, from 11.1% to 5.9%.

  5. In September 2026, RecruitNet lost share of searches among Rotorua recruitment agencies in New Zealand, from 1.9% to 0%.

  6. In September 2026, Talent ID lost share of searches among Rotorua recruitment agencies in New Zealand, from 5.6% to 4.4%.

How are OneStaff’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using OneStaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • one staff
  • one staff agency
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff palmerston north
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga

Do you work for OneStaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OneStaff compete?

OneStaff is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies1st of 1327.6%Show ranking
Trades and industrial recruitment1st of 1342.5%Show ranking
Hamilton recruitment agencies2nd of 828.6%Show ranking
Dunedin recruitment agencies1st of 923.1%Show ranking
Palmerston North recruitment agencies2nd of 723.5%Show ranking
Queenstown recruitment agencies3rd of 915%Show ranking
Hastings recruitment agencies1st of 836.5%Show ranking
Invercargill recruitment agencies2nd of 735.7%Show ranking
Tauranga recruitment agencies1st of 838.6%Show ranking
Rotorua recruitment agencies1st of 738.2%Shown above
New Plymouth recruitment agencies1st of 1031%Show ranking
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