ALH vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than ALH among rotorua recruitment agencies in New Zealand. OneStaff was estimated to have 290 branded searches compared to ALH’s 70, and held a 65.9% Share of Search versus ALH’s 15.9%.
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Which is more popular in search, ALH or OneStaff?
Compare Rotorua recruitment agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, ALH. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | ALH | Personnel Resources | Talent ID | Chapsy Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 14.3% | 22.9% | 11.4% | 0% |
| Nov 2025 | 50% | 10% | 33.3% | 6.7% | 0% |
| Dec 2025 | 56% | 12% | 24% | 8% | 0% |
| Jan 2026 | 51.1% | 13.3% | 26.7% | 8.9% | 0% |
| Feb 2026 | 47.1% | 14.7% | 20.6% | 17.6% | 0% |
| Mar 2026 | 62.5% | 12.5% | 14.6% | 10.4% | 0% |
| Apr 2026 | 58.7% | 8.7% | 21.7% | 8.7% | 2.2% |
| May 2026 | 66.7% | 8.3% | 18.3% | 6.7% | 0% |
| Jun 2026 | 59.3% | 6.8% | 27.1% | 6.8% | 0% |
| Jul 2026 | 60% | 14.5% | 20% | 5.5% | 0% |
| Aug 2026 | 65.9% | 15.9% | 11.4% | 6.8% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the ALH and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of ALH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among rotorua recruitment agencies in New Zealand moved from 14.3% to 15.9%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among rotorua recruitment agencies in New Zealand moved from 51.4% to 65.9%, and its estimated monthly branded searches moved from 180 to 290.
How did search popularity change for New Zealand rotorua recruitment agencies in August 2026?
2 changes
In August 2026, ALH overtook Personnel Resources to rank 2nd among rotorua recruitment agencies in New Zealand, at 15.9%.
In August 2026, OneStaff gained estimated Share of Search among rotorua recruitment agencies in New Zealand, from 60% to 65.9%.
How each brand is measured
Brandwave collects information about searches that people make online using ALH’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALH
11 branded search terms
- alh
- alh jobs
- alh labour hire
- alh nelson
- alh new zealand
- alh nz
- alh palmerston north
- alh queenstown
- alh recruitment
- alh rotorua
- alh.nz
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.