Brandwave

Personnel Resources vs Tradestaff Rotorua:Which is more popular?

In September 2026, Tradestaff Rotorua had more branded searches than Personnel Resources among Rotorua recruitment agencies in New Zealand. Tradestaff Rotorua had about 260 branded searches, while Personnel Resources had 80. Tradestaff Rotorua made up 38.2% of all Rotorua recruitment agency searches we track, and Personnel Resources accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about Rotorua recruitment agencies, both Personnel Resources and Tradestaff Rotorua appeared in all three answers. Personnel Resources was mentioned before Tradestaff Rotorua in every answer.

Among Rotorua recruitment agencies in New Zealand in September 2026

Who do people search for more?

Tradestaff Rotorua, about 3 searches for every 1 for Personnel Resources

Tradestaff Rotorua 260 searchesPersonnel Resources 80 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Personnel Resources in 3 of 3Tradestaff Rotorua in 3 of 3

Who does AI recommend more?

Personnel Resources, named ahead of Tradestaff Rotorua in every answer

Personnel Resources first in 3Tradestaff Rotorua never first

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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Personnel Resources and Tradestaff Rotorua showed up in all three answers. Personnel Resources was listed before Tradestaff Rotorua in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Personnel Resources1st
  2. Talent ID2nd
  3. Tradestaff Rotorua3rd
  4. OneStaff4th
  5. RecruitNet5th
  6. ALH6th
  7. Chapsy Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Personnel Resources or Tradestaff Rotorua more popular in search?

This chart shows how often people search Google for Personnel Resources and Tradestaff Rotorua by name. Each line represents a brand's share of searches for all seven Rotorua recruitment agencies we track, month by month, from searches in New Zealand.

Personnel Resources and Tradestaff Rotorua among Rotorua recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff Rotorua, Personnel Resources. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff RotoruaPersonnel ResourcesALHTalent IDChapsy RecruitmentRecruitNet
Oct 202526.3%45.6%14%7%7%0%0%
Nov 202525.6%39.5%20.9%7%4.7%0%2.3%
Dec 202534.2%36.8%15.8%7.9%5.3%0%0%
Jan 202629.1%30.9%21.8%9.1%7.3%0%1.8%
Feb 202620.8%43.8%14.6%8.3%12.5%0%0%
Mar 202628.3%43.3%11.7%8.3%8.3%0%0%
Apr 202633.9%35.6%16.9%5.1%6.8%1.7%0%
May 202642.9%30%15.7%5.7%5.7%0%0%
Jun 202636.1%29.2%22.2%5.6%5.6%0%1.4%
Jul 202636.8%29.8%17.5%10.5%5.3%0%0%
Aug 202633.3%38.9%9.3%11.1%5.6%0%1.9%
Sep 202638.2%38.2%11.8%5.9%4.4%1.5%0%

How has the Personnel Resources and Tradestaff Rotorua comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?

3 changes

  1. In September 2026, OneStaff overtook Tradestaff Rotorua to become the leader among Rotorua recruitment agencies in New Zealand, with 38.2% of the searches.

  2. In September 2026, Personnel Resources overtook ALH to rank 3rd among Rotorua recruitment agencies in New Zealand, with 11.8% of the searches.

  3. In September 2026, Tradestaff Rotorua lost share of searches among Rotorua recruitment agencies in New Zealand, from 38.9% to 38.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Personnel Resources’ and Tradestaff Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Personnel Resources

6 branded search terms

  • personnel resources
  • personnel resources jobs
  • personnel resources recruitment
  • personnel resources rotorua
  • personnel resources staffing
  • personnelresources

Tradestaff Rotorua

1 branded search term

  • tradestaff rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua recruitment agencies

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