Brandwave

How popular isTalent ID?

In September 2026, people searched for Talent ID by name about 90 times in New Zealand, a 40% decrease from the previous year. These searches made up 4.4% of all New Zealand Rotorua recruitment agency searches, placing Talent ID fifth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Rotorua recruitment agencies, Talent ID appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Talent ID is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. OneStaffShare of searches 38.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. Tradestaff RotoruaShare of searches 38.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Personnel ResourcesShare of searches 11.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ALHShare of searches 5.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. Talent IDShare of searches 4.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Talent ID appeared in all three answers. Talent ID is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Personnel Resources1st
  2. Talent ID2nd
  3. Tradestaff Rotorua3rd
  4. OneStaff4th
  5. RecruitNet5th
  6. ALH6th
  7. Chapsy Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Rotorua recruitment agencies compete with Talent ID?

Talent ID against Rotorua recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff Rotorua, Personnel Resources, ALH, Talent ID. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff RotoruaPersonnel ResourcesALHTalent IDChapsy RecruitmentRecruitNet
Oct 202526.3%45.6%14%7%7%0%0%
Nov 202525.6%39.5%20.9%7%4.7%0%2.3%
Dec 202534.2%36.8%15.8%7.9%5.3%0%0%
Jan 202629.1%30.9%21.8%9.1%7.3%0%1.8%
Feb 202620.8%43.8%14.6%8.3%12.5%0%0%
Mar 202628.3%43.3%11.7%8.3%8.3%0%0%
Apr 202633.9%35.6%16.9%5.1%6.8%1.7%0%
May 202642.9%30%15.7%5.7%5.7%0%0%
Jun 202636.1%29.2%22.2%5.6%5.6%0%1.4%
Jul 202636.8%29.8%17.5%10.5%5.3%0%0%
Aug 202633.3%38.9%9.3%11.1%5.6%0%1.9%
Sep 202638.2%38.2%11.8%5.9%4.4%1.5%0%
  1. 1.OneStaff

    38.2%

    Moved from 2nd to 1st. 260 estimated branded searches, +44.4% vs prior month. Share +4.9 points.

  2. Moved from 1st to 2nd. 260 estimated branded searches, +23.8% vs prior month. Share -0.7 points.

  3. Moved from 4th to 3rd. 80 estimated branded searches, +60% vs prior month. Share +2.5 points.

  4. 4.ALH

    5.9%

    Moved from 3rd to 4th. 40 estimated branded searches, -33.3% vs prior month. Share -5.2 points.

  5. 5.Talent ID

    4.4%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +1.5 points.

  7. Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -1.9 points.

Compare popularity between Talent ID and its closest rivals

How has branded search demand for Talent ID changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Talent ID in New Zealand fell from 150 to 90.
  • Across the 12 months ending September 2026, Talent ID’s share of searches among Rotorua recruitment agencies in New Zealand decreased from 7% to 4.4%.
  • Across the 12 months ending September 2026, Talent ID’s share of searches among Rotorua recruitment agencies in New Zealand peaked at 12.5% in February 2026 and was lowest at 4.4% in September 2026.

How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?

6 changes
  1. In September 2026, OneStaff overtook Tradestaff Rotorua to become the leader among Rotorua recruitment agencies in New Zealand, with 38.2% of the searches.

  2. In September 2026, Personnel Resources overtook ALH to rank 3rd among Rotorua recruitment agencies in New Zealand, with 11.8% of the searches.

  3. In September 2026, Chapsy Recruitment overtook RecruitNet to rank 6th among Rotorua recruitment agencies in New Zealand, with 1.5% of the searches.

  4. In September 2026, ALH lost share of searches among Rotorua recruitment agencies in New Zealand, from 11.1% to 5.9%.

  5. In September 2026, RecruitNet lost share of searches among Rotorua recruitment agencies in New Zealand, from 1.9% to 0%.

  6. In September 2026, Talent ID lost share of searches among Rotorua recruitment agencies in New Zealand, from 5.6% to 4.4%.

How are Talent ID’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Talent ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • talent id
  • talent id jobs
  • talent id recruitment
  • talent id rotorua
  • talentid

Do you work for Talent ID? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Talent ID compete?

Talent ID is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rotorua recruitment agencies5th of 74.4%Shown above
Taupo recruitment agencies3rd of 516.7%Show ranking
Creator with pink hair and a pink jacket

Is Talent ID your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.