Personnel Resources vs Talent ID:Which is more popular by branded search in New Zealand?
In August 2026, Personnel Resources had more branded searches than Talent ID among rotorua recruitment agencies in New Zealand. Personnel Resources was estimated to have 270 branded searches compared to Talent ID’s 120, and held a 1.8% Share of Search versus Talent ID’s 0.8%.
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Which is more popular in search, Personnel Resources or Talent ID?
Compare Rotorua recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Personnel Resources, Talent ID. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | ALH | Personnel Resources | Talent ID | Chapsy Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 18.7% | 2.1% | 0.99% | 0% |
| Nov 2025 | 80.4% | 16.3% | 2.6% | 0.75% | 0% |
| Dec 2025 | 81.3% | 15.7% | 2% | 0.98% | 0% |
| Jan 2026 | 77.8% | 19.1% | 2.2% | 0.87% | 0.07% |
| Feb 2026 | 78.7% | 18.5% | 1.6% | 1.1% | 0.07% |
| Mar 2026 | 75.8% | 20.8% | 2% | 1.4% | 0.07% |
| Apr 2026 | 76.6% | 20.1% | 2.2% | 1% | 0.08% |
| May 2026 | 77.8% | 19.3% | 2% | 0.92% | 0% |
| Jun 2026 | 79.4% | 17.1% | 2.5% | 1.1% | 0% |
| Jul 2026 | 62.2% | 35.7% | 1.7% | 0.42% | 0.06% |
| Aug 2026 | 67.5% | 29.9% | 1.8% | 0.8% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Personnel Resources and Talent ID comparison changed over the last 12 months?
3 findings
- Personnel Resources was ahead of Talent ID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Personnel Resources’ estimated Share of Search among rotorua recruitment agencies in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 320 to 270.
- Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among rotorua recruitment agencies in New Zealand moved from 0.99% to 0.8%, and its estimated monthly branded searches moved from 150 to 120.
How did search popularity change for New Zealand rotorua recruitment agencies in August 2026?
2 changes
Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Personnel Resources’ and Talent ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Personnel Resources
10 branded search terms
- personnel resources
- personnel resources jobs
- personnel resources nz
- personnel resources recruitment
- personnel resources rotorua
- personnel resources staffing
- personnel resources whakatane
- personnelresources
- personnelresources co nz
- personnelresources.co.nz
Talent ID
5 branded search terms
- talent id
- talent id jobs
- talent id recruitment
- talent id rotorua
- talentid
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.