Brandwave

How popular isTalent ID in search?

In August 2026, there were an estimated 120 branded searches for Talent ID in New Zealand which is down 20% over the last 11 months. Talent ID holds 0.8% estimated Share of Search among New Zealand rotorua recruitment agencies and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff67.5%
  2. ALH29.9%
  3. Personnel Resources1.8%
  4. Talent ID0.8%
  5. Chapsy Recruitment0%
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Which rotorua recruitment agencies compete with Talent ID?

Talent ID against rotorua recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, ALH, Talent ID. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffALHPersonnel ResourcesTalent IDChapsy Recruitment
Oct 202578.3%18.7%2.1%0.99%0%
Nov 202580.4%16.3%2.6%0.75%0%
Dec 202581.3%15.7%2%0.98%0%
Jan 202677.8%19.1%2.2%0.87%0.07%
Feb 202678.7%18.5%1.6%1.1%0.07%
Mar 202675.8%20.8%2%1.4%0.07%
Apr 202676.6%20.1%2.2%1%0.08%
May 202677.8%19.3%2%0.92%0%
Jun 202679.4%17.1%2.5%1.1%0%
Jul 202662.2%35.7%1.7%0.42%0.06%
Aug 202667.5%29.9%1.8%0.8%0%
Sep 2026—————

  1. 1.OneStaff

    67.5%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +5.3 points

  2. 2.ALH

    29.9%

    held 2nd · 4.5K estimated branded searches · -24.1% vs prior month · -5.8 points

  3. 3.Personnel Resources

    1.8%

    held 3rd · 270 estimated branded searches · -3.6% vs prior month · +0.1 points

  4. 4.Talent ID

    0.8%

    held 4th · 120 estimated branded searches · +71.4% vs prior month · +0.4 points

  5. 5.Chapsy Recruitment

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.1 points

Compare search popularity between Talent ID and its closest rivals

How has branded search demand for Talent ID changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Talent ID in New Zealand fell from 150 to 120.
  • Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among rotorua recruitment agencies in New Zealand held steady, from 0.99% to 0.8%.

How did search popularity change for New Zealand rotorua recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among rotorua recruitment agencies in New Zealand, from 62.2% to 67.5%.

  2. In August 2026, ALH lost estimated Share of Search among rotorua recruitment agencies in New Zealand, from 35.7% to 29.9%.

  3. Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

  4. Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026.

Which taupo recruitment agencies compete with Talent ID?

Talent ID against taupo recruitment agencies in New Zealand, by month

Share of Search by month for Tradestaff, Talent ID. The figures are in the table below the chart.

View monthly share of search table
MonthTradestaffTalent IDTaupo Employment Services
Oct 202595.8%2.6%1.6%
Nov 202597.3%1.6%1%
Dec 202597%2.4%0.65%
Jan 202697.1%1.9%1%
Feb 202695.7%2.7%1.5%
Mar 202695.6%2.9%1.5%
Apr 202696.7%2.1%1.1%
May 202696.5%2%1.6%
Jun 202696.2%2.2%1.5%
Jul 202697.7%1%1.3%
Aug 202697.2%1.8%1%
Sep 2026———

  1. 1.Tradestaff

    97.2%

    held 1st · 6.6K estimated branded searches · -3.1% vs prior month · -0.5 points

  2. 2.Talent ID

    1.8%

    moved from 3rd to 2nd · 120 estimated branded searches · +71.4% vs prior month · +0.8 points

  3. 3.Taupo Employment Services

    1%

    moved from 2nd to 3rd · 70 estimated branded searches · -22.2% vs prior month · -0.3 points

Compare search popularity between Talent ID and its closest rivals

How has branded search demand for Talent ID changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among taupo recruitment agencies in New Zealand decreased from 2.6% to 1.8%.
  • Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among taupo recruitment agencies in New Zealand peaked at 2.9% in March 2026 and was lowest at 1% in July 2026.

How did search popularity change for New Zealand taupo recruitment agencies in August 2026?

  1. In August 2026, Talent ID overtook Taupo Employment Services to rank 2nd among taupo recruitment agencies in New Zealand, at 1.8%.

  2. In August 2026, Tradestaff lost estimated Share of Search among taupo recruitment agencies in New Zealand, from 97.7% to 97.2%.

  3. Taupo Employment Services’ estimated Share of Search among taupo recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.6% to 1% in August 2026.

Which whakatane recruitment agencies compete with Talent ID?

Talent ID against whakatane recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Personnel Resources, Talent ID. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffPersonnel ResourcesTalent IDAdcam Recruitment
Oct 202596.1%2.6%1.2%0.08%
Nov 202595.9%3.1%0.9%0.08%
Dec 202596.3%2.4%1.2%0.11%
Jan 202695.9%2.7%1.1%0.25%
Feb 202696.6%2%1.3%0.08%
Mar 202695.7%2.5%1.7%0.08%
Apr 202696%2.7%1.3%0%
May 202696.2%2.5%1.1%0.16%
Jun 202695.6%3%1.3%0.16%
Jul 202696.6%2.6%0.66%0.09%
Aug 202696%2.6%1.1%0.29%
Sep 2026————

  1. 1.OneStaff

    96%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -0.6 points

  2. 2.Personnel Resources

    2.6%

    held 2nd · 270 estimated branded searches · -3.6% vs prior month · -0.1 points

  3. 3.Talent ID

    1.1%

    held 3rd · 120 estimated branded searches · +71.4% vs prior month · +0.5 points

  4. 4.Adcam Recruitment

    0.29%

    held 4th · 30 estimated branded searches · +200% vs prior month · +0.2 points

Compare search popularity between Talent ID and its closest rivals

How has branded search demand for Talent ID changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among whakatane recruitment agencies in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.66% in July 2026.

How did search popularity change for New Zealand whakatane recruitment agencies in August 2026?

  1. In August 2026, OneStaff lost estimated Share of Search among whakatane recruitment agencies in New Zealand, from 96.6% to 96%.

  2. Estimated monthly branded searches for Adcam Recruitment in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

  3. Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

  4. Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026.

How is Talent ID measured?

Brandwave collects information about searches that people make online using Talent ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • talent id
  • talent id jobs
  • talent id recruitment
  • talent id rotorua
  • talentid

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