Talent ID vs Tradestaff:Which is more popular by branded search in New Zealand?
In August 2026, Tradestaff had more branded searches than Talent ID among taupo recruitment agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to Talent ID’s 120, and held a 97.2% Share of Search versus Talent ID’s 1.8%.
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Which is more popular in search, Talent ID or Tradestaff?
Compare Taupo recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tradestaff, Talent ID. The figures are in the table below the chart.
View monthly share of search table
| Month | Tradestaff | Talent ID | Taupo Employment Services |
|---|---|---|---|
| Oct 2025 | 95.8% | 2.6% | 1.6% |
| Nov 2025 | 97.3% | 1.6% | 1% |
| Dec 2025 | 97% | 2.4% | 0.65% |
| Jan 2026 | 97.1% | 1.9% | 1% |
| Feb 2026 | 95.7% | 2.7% | 1.5% |
| Mar 2026 | 95.6% | 2.9% | 1.5% |
| Apr 2026 | 96.7% | 2.1% | 1.1% |
| May 2026 | 96.5% | 2% | 1.6% |
| Jun 2026 | 96.2% | 2.2% | 1.5% |
| Jul 2026 | 97.7% | 1% | 1.3% |
| Aug 2026 | 97.2% | 1.8% | 1% |
| Sep 2026 | — | — | — |
How has the Talent ID and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of Talent ID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among taupo recruitment agencies in New Zealand moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 150 to 120.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among taupo recruitment agencies in New Zealand moved from 95.8% to 97.2%, and its estimated monthly branded searches moved from 5.5K to 6.6K.
How did search popularity change for New Zealand taupo recruitment agencies in August 2026?
2 changes
In August 2026, Talent ID overtook Taupo Employment Services to rank 2nd among taupo recruitment agencies in New Zealand, at 1.8%.
In August 2026, Tradestaff lost estimated Share of Search among taupo recruitment agencies in New Zealand, from 97.7% to 97.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Talent ID’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Talent ID
5 branded search terms
- talent id
- talent id jobs
- talent id recruitment
- talent id rotorua
- talentid
Tradestaff
15 branded search terms
- trade staff
- trade staff recruitment
- tradestaff
- tradestaff cambridge
- tradestaff co nz
- tradestaff jobs
- tradestaff near me
- tradestaff new zealand
- tradestaff nz
- tradestaff payroll
- tradestaff queenstown
- tradestaff recruitment
- tradestaff taupo
- tradestaff whakatane
- tradestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.