Brandwave

How popular isTalent ID?

In September 2026, people searched for Talent ID by name about 90 times in New Zealand, a 40% decrease from the previous year. These searches made up 16.7% of all New Zealand taupo recruitment agency searches, placing Talent ID third out of five agencies. When we asked both ChatGPT and Google AI Overviews about taupo recruitment agencies, Talent ID appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Talent ID is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. Taupo Employment ServicesShare of searches 41.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TradestaffShare of searches 33.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Talent IDShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Gig WorkforceShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. RecruitNetShare of searches 0%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top taupo recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Talent ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Talent ID is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taupo Employment Services1st
  2. Gig Workforce2nd
  3. Talent ID3rd
  4. RecruitNet4th
  5. Tradestaff5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Taupo Employment Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gig Workforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talent ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RecruitNet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradestaff1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about taupo recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which taupo recruitment agencies compete with Talent ID?

Talent ID against taupo recruitment agencies in New Zealand, by month

Share of searches by month for Taupo Employment Services, Tradestaff, Talent ID, Gig Workforce. The figures are in the table below the chart.

View monthly share of searches table
MonthTaupo Employment ServicesTradestaffTalent IDGig WorkforceRecruitNet
Oct 202531.3%50%12.5%6.3%0%
Nov 202521.1%52.6%10.5%15.8%0%
Dec 202518.2%63.6%9.1%9.1%0%
Jan 202629.4%47.1%11.8%5.9%5.9%
Feb 202641.2%41.2%11.8%5.9%0%
Mar 202641.2%47.1%5.9%5.9%0%
Apr 202630.8%38.5%15.4%15.4%0%
May 202652.9%35.3%5.9%5.9%0%
Jun 202643.8%37.5%12.5%6.3%0%
Jul 202641.7%41.7%8.3%8.3%0%
Aug 202628.6%50%14.3%7.1%0%
Sep 202641.7%33.3%16.7%8.3%0%

  1. 1.Taupo Employment Services

    41.7%

    Moved from 2nd to 1st. 50 estimated branded searches, +25% vs prior month. Share +13.1 points.

  2. 2.Tradestaff

    33.3%

    Moved from 1st to 2nd. 40 estimated branded searches, -42.9% vs prior month. Share -16.7 points.

  3. 3.Talent ID

    16.7%

    Held 3rd. 20 estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.Gig Workforce

    8.3%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.RecruitNet

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Talent ID and its closest rivals

How has branded search demand for Talent ID changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Talent ID in New Zealand fell from 150 to 90.
  • Across the 12 months ending September 2026, Talent ID’s share of searches among taupo recruitment agencies in New Zealand increased from 12.5% to 16.7%.
  • Across the 12 months ending September 2026, Talent ID’s share of searches among taupo recruitment agencies in New Zealand peaked at 16.7% in September 2026 and was lowest at 5.9% in March 2026.

How did search popularity change for New Zealand taupo recruitment agencies in September 2026?

4 changes

  1. In September 2026, Taupo Employment Services overtook Tradestaff to become the leader among taupo recruitment agencies in New Zealand, with 41.7% of the searches.

  2. In September 2026, Talent ID gained share of searches among taupo recruitment agencies in New Zealand, from 14.3% to 16.7%.

  3. In September 2026, Gig Workforce gained share of searches among taupo recruitment agencies in New Zealand, from 7.1% to 8.3%.

  4. In September 2026, Tradestaff lost share of searches among taupo recruitment agencies in New Zealand, from 50% to 33.3%.

How are Talent ID’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Talent ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • talent id
  • talent id jobs
  • talent id recruitment
  • talent id rotorua
  • talentid

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How the Brand Demand Index is measured

Where does Talent ID compete?

Talent ID is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rotorua recruitment agencies5th of 74.4%Show ranking
Taupo recruitment agencies3rd of 516.7%Shown above
Creator with pink hair and a pink jacket

Is Talent ID your brand?

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