ALH vs Tradestaff Rotorua:Which is more popular?
In September 2026, Tradestaff Rotorua had more branded searches than ALH among Rotorua recruitment agencies in New Zealand. Tradestaff Rotorua had about 260 branded searches, while ALH had 40. Tradestaff Rotorua made up 38.2% of all Rotorua recruitment agency searches we track, and ALH accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about Rotorua recruitment agencies, Tradestaff Rotorua appeared in all three answers and ALH in one. Tradestaff Rotorua was mentioned before ALH in every answer.
Who do people search for more?
Tradestaff Rotorua, about 7 searches for every 1 for ALH
Who does AI mention more?
Tradestaff Rotorua, mentioned in every answer we collected
Who does AI recommend more?
Tradestaff Rotorua, named ahead of ALH in every answer
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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tradestaff Rotorua appeared in all three answers. ALH was mentioned in one out of three: in one of the three ChatGPT answers. Tradestaff Rotorua was listed before ALH in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 3Named in 3 of 3 ChatGPT answers- Tradestaff Rotorua3 of 3Named in 3 of 3 ChatGPT answers
Personnel Resources3 of 3Named in 3 of 3 ChatGPT answers
Talent ID3 of 3Named in 3 of 3 ChatGPT answers
RecruitNet2 of 3Named in 2 of 3 ChatGPT answers
ALH1 of 3Named in 1 of 3 ChatGPT answers- Chapsy Recruitment0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Rotorua, New Zealand for new staff?”
Searched Google, AI Overview
“rotorua recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment agency rotorua”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ALH or Tradestaff Rotorua more popular in search?
This chart shows how often people search Google for ALH and Tradestaff Rotorua by name. Each line represents a brand's share of searches for all seven Rotorua recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Tradestaff Rotorua, ALH. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff Rotorua | Personnel Resources | ALH | Talent ID | Chapsy Recruitment | RecruitNet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 45.6% | 14% | 7% | 7% | 0% | 0% |
| Nov 2025 | 25.6% | 39.5% | 20.9% | 7% | 4.7% | 0% | 2.3% |
| Dec 2025 | 34.2% | 36.8% | 15.8% | 7.9% | 5.3% | 0% | 0% |
| Jan 2026 | 29.1% | 30.9% | 21.8% | 9.1% | 7.3% | 0% | 1.8% |
| Feb 2026 | 20.8% | 43.8% | 14.6% | 8.3% | 12.5% | 0% | 0% |
| Mar 2026 | 28.3% | 43.3% | 11.7% | 8.3% | 8.3% | 0% | 0% |
| Apr 2026 | 33.9% | 35.6% | 16.9% | 5.1% | 6.8% | 1.7% | 0% |
| May 2026 | 42.9% | 30% | 15.7% | 5.7% | 5.7% | 0% | 0% |
| Jun 2026 | 36.1% | 29.2% | 22.2% | 5.6% | 5.6% | 0% | 1.4% |
| Jul 2026 | 36.8% | 29.8% | 17.5% | 10.5% | 5.3% | 0% | 0% |
| Aug 2026 | 33.3% | 38.9% | 9.3% | 11.1% | 5.6% | 0% | 1.9% |
| Sep 2026 | 38.2% | 38.2% | 11.8% | 5.9% | 4.4% | 1.5% | 0% |
How has the ALH and Tradestaff Rotorua comparison changed over the last 12 months?
3 findings
- Tradestaff Rotorua was ahead of ALH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ALH’s share of searches among Rotorua recruitment agencies in New Zealand moved from 7% to 5.9%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Tradestaff Rotorua’s share of searches among Rotorua recruitment agencies in New Zealand moved from 45.6% to 38.2%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?
4 changes
In September 2026, OneStaff overtook Tradestaff Rotorua to become the leader among Rotorua recruitment agencies in New Zealand, with 38.2% of the searches.
In September 2026, Personnel Resources overtook ALH to rank 3rd among Rotorua recruitment agencies in New Zealand, with 11.8% of the searches.
In September 2026, ALH lost share of searches among Rotorua recruitment agencies in New Zealand, from 11.1% to 5.9%.
In September 2026, Tradestaff Rotorua lost share of searches among Rotorua recruitment agencies in New Zealand, from 38.9% to 38.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using ALH’s and Tradestaff Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALH
5 branded search terms
- alh
- alh jobs
- alh labour hire
- alh recruitment
- alh rotorua
Tradestaff Rotorua
1 branded search term
- tradestaff rotorua
Other head-to-heads among Rotorua recruitment agencies
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