Brandwave

DKW Recruitment Group vs OneStaff:Which is more popular by branded search in New Zealand?

In August 2026, OneStaff had more branded searches than DKW Recruitment Group among dunedin recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to DKW Recruitment Group’s 100, and held a 46.4% Share of Search versus DKW Recruitment Group’s 0.46%.

Share of Search among dunedin recruitment agencies in New Zealand in August 2026Which is more popular in search, DKW Recruitment Group or OneStaff?
DKW Recruitment Group0.46%100 searches
vs
OneStaff46.4%10.1K searches
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Which is more popular in search, DKW Recruitment Group or OneStaff?

Compare Dunedin recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DKW Recruitment Group and OneStaff among dunedin recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, DKW Recruitment Group. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoHaysPlatinum RecruitmentSelect RecruitmentDKW Recruitment Group
Oct 202549.9%26.6%18.3%2.7%1.8%0.75%
Nov 202548.6%26.5%19.3%3.1%1.7%0.78%
Dec 202548.1%28.2%17.5%2.5%1.5%2.2%
Jan 202646.7%28.2%20.2%2.9%1.4%0.65%
Feb 202649.4%27.3%18.8%3%0.93%0.55%
Mar 202644.6%29.8%21.2%2.5%1.1%0.77%
Apr 202643.8%28.6%21.9%2.9%1.9%0.85%
May 202647.8%28.2%19.1%2.7%1.4%0.89%
Jun 202648.4%28.3%17.7%3%1.7%0.97%
Jul 202645.6%30.9%17.9%3.2%1.5%0.89%
Aug 202646.4%30.3%18.8%3%1%0.46%
Sep 2026——————

How has the DKW Recruitment Group and OneStaff comparison changed over the last 12 months?

How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.6% to 46.4%.

  2. Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DKW Recruitment Group’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DKW Recruitment Group

5 branded search terms

  • dkw dunedin
  • dkw recruitment
  • dkw recruitment dunedin
  • dkw recruitment group
  • dkw recruitment group dunedin

OneStaff

29 branded search terms

  • one staff
  • one staff agency
  • one staff new plymouth
  • one staff nz
  • one staff queenstown
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff auckland
  • onestaff christchurch
  • onestaff co nz
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff new plymouth
  • onestaff new zealand
  • onestaff nz
  • onestaff palmerston north
  • onestaff palmerston north jobs
  • onestaff queenstown
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga
  • onestaff wellington
  • onestaff.co.nz

How the Brand Demand Index is measured

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