Brandwave

Madison Recruitment vs OneStaff:Which is more popular?

In September 2026, OneStaff had more branded searches than Madison Recruitment among Tauranga recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Madison Recruitment had 20. OneStaff made up 38.6% of all Tauranga recruitment agency searches we track, and Madison Recruitment accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Tauranga recruitment agencies, OneStaff appeared in all three answers and Madison Recruitment in none.

Among Tauranga recruitment agencies in New Zealand in September 2026

Who do people search for more?

OneStaff, about 14 searches for every 1 for Madison Recruitment

OneStaff 270 searchesMadison Recruitment 20 searches

Who does AI mention more?

OneStaff, mentioned in every answer we collected

OneStaff in 3 of 3Madison Recruitment in 0 of 3

Who does AI recommend more?

OneStaff, the only one of the two named

OneStaff first in 3Madison Recruitment never named

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, OneStaff appeared in all three answers. Madison Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Madison Recruitment or OneStaff more popular in search?

This chart shows how often people search Google for Madison Recruitment and OneStaff by name. Each line represents a brand's share of searches for all eight Tauranga recruitment agencies we track, month by month, from searches in New Zealand.

Madison Recruitment and OneStaff among Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Madison Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingRyan + AlexanderHaysMadison RecruitmentOne21 RecruitmentThe Staffroom
Oct 202544%28%9.3%4%4%5.3%2.7%2.7%
Nov 202552.1%27.1%4.2%5.2%3.1%4.2%2.1%2.1%
Dec 202548.6%28.4%6.8%5.4%2.7%4.1%1.4%2.7%
Jan 202633.3%39.5%3.7%9.9%4.9%4.9%1.2%2.5%
Feb 202649%25%10.6%4.8%2.9%2.9%0.96%3.8%
Mar 202646.1%29.2%7.9%5.6%3.4%3.4%1.1%3.4%
Apr 202643.8%29.2%7.9%6.7%4.5%3.4%2.2%2.2%
May 202646.7%29.9%8.4%6.5%2.8%1.9%2.8%0.93%
Jun 202644.8%30.5%6.7%6.7%2.9%3.8%2.9%1.9%
Jul 202646.1%29.2%10.1%5.6%2.2%2.2%2.2%2.2%
Aug 202634.1%30.6%12.9%10.6%2.4%3.5%2.4%3.5%
Sep 202638.6%37.1%7.1%5.7%2.9%2.9%2.9%2.9%

How has the Madison Recruitment and OneStaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?

3 changes

  1. In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  2. In September 2026, OneStaff gained share of searches among Tauranga recruitment agencies in New Zealand, from 34.1% to 38.6%.

  3. In September 2026, Madison Recruitment lost share of searches among Tauranga recruitment agencies in New Zealand, from 3.5% to 2.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Madison Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Madison Recruitment

4 branded search terms

  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment jobs
  • madison recruitment tauranga

OneStaff

7 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff recruitment
  • onestaff tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga recruitment agencies

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