Brandwave

Fluid Recruitment vs Hays:Which is more popular?

In September 2026, Fluid Recruitment had more branded searches than Hays among Dunedin recruitment agencies in New Zealand. Fluid Recruitment had about 50 branded searches, while Hays had 30. Fluid Recruitment made up 3.7% of all Dunedin recruitment agency searches we track, and Hays accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Fluid Recruitment appeared in two of the three answers and Hays in none.

Among Dunedin recruitment agencies in New Zealand in September 2026

Who do people search for more?

Fluid Recruitment, about 67% more searches than Hays

Fluid Recruitment 50 searchesHays 30 searches

Who does AI mention more?

Fluid Recruitment, mentioned in 2 of 3 answers, Hays in 0

Fluid Recruitment in 2 of 3Hays in 0 of 3

Who does AI recommend more?

Fluid Recruitment, the only one of the two named

Fluid Recruitment first in 2Hays never named

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fluid Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Hays did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fluid Recruitment or Hays more popular in search?

This chart shows how often people search Google for Fluid Recruitment and Hays by name. Each line represents a brand's share of searches for all nine Dunedin recruitment agencies we track, month by month, from searches in New Zealand.

Fluid Recruitment and Hays among Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for Fluid Recruitment, Hays. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

How has the Fluid Recruitment and Hays comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

4 changes

  1. In September 2026, Heights Recruitment overtook Hays to rank 7th among Dunedin recruitment agencies in New Zealand, with 3.7% of the searches.

  2. In September 2026, DKW Recruitment Group overtook Hays to rank 8th among Dunedin recruitment agencies in New Zealand, with 3% of the searches.

  3. In September 2026, Fluid Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 5.4% to 3.7%.

  4. In September 2026, Hays lost share of searches among Dunedin recruitment agencies in New Zealand, from 3.1% to 2.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fluid Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fluid Recruitment

1 branded search term

  • fluid recruitment

Hays

5 branded search terms

  • hays
  • hays dunedin
  • hays labour hire
  • hays recruitment
  • hays temp agency

How the Brand Demand Index is measured

Other head-to-heads among Dunedin recruitment agencies

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