Brandwave

OneStaff vs Select Recruitment:Which is more popular?

In September 2026, OneStaff had more branded searches than Select Recruitment among Dunedin recruitment agencies in New Zealand. OneStaff had about 310 branded searches, while Select Recruitment had 300. OneStaff made up 23.1% of all Dunedin recruitment agency searches we track, and Select Recruitment accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Select Recruitment appeared in two of the three answers and OneStaff in one. Select Recruitment was mentioned before OneStaff in every answer that named either.

Among Dunedin recruitment agencies in New Zealand in September 2026

Who do people search for more?

OneStaff and Select Recruitment are searched for about as often as each other.

OneStaff 310 searchesSelect Recruitment 300 searches

Who does AI mention more?

Select Recruitment, mentioned in 2 of 3 answers, OneStaff in 1

Select Recruitment in 2 of 3OneStaff in 1 of 3

Who does AI recommend more?

Select Recruitment, named ahead of OneStaff in 2 of 2 answers

Select Recruitment first in 2OneStaff never first

Follow OneStaff vs Select Recruitment and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Select Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. OneStaff was mentioned in one out of three: in one of the three ChatGPT answers. Select Recruitment was listed before OneStaff in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OneStaff or Select Recruitment more popular in search?

This chart shows how often people search Google for OneStaff and Select Recruitment by name. Each line represents a brand's share of searches for all nine Dunedin recruitment agencies we track, month by month, from searches in New Zealand.

OneStaff and Select Recruitment among Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Select Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

How has the OneStaff and Select Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

2 changes

  1. In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches.

  2. In September 2026, Select Recruitment gained share of searches among Dunedin recruitment agencies in New Zealand, from 21.7% to 22.4%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using OneStaff’s and Select Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OneStaff

7 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff dunedin
  • onestaff recruitment

Select Recruitment

2 branded search terms

  • select recruitment
  • select recruitment dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin recruitment agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free