Brandwave

Adecco vs Select Recruitment:Which is more popular?

In September 2026, Select Recruitment had more branded searches than Adecco among Dunedin recruitment agencies in New Zealand. Select Recruitment had about 300 branded searches, while Adecco had 240. Select Recruitment made up 22.4% of all Dunedin recruitment agency searches we track, and Adecco accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Adecco and Select Recruitment each appeared in two of the three answers. Select Recruitment was mentioned before Adecco in two out of three answers.

Among Dunedin recruitment agencies in New Zealand in September 2026

Who do people search for more?

Select Recruitment, about 25% more searches than Adecco

Select Recruitment 300 searchesAdecco 240 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Adecco in 2 of 3Select Recruitment in 2 of 3

Who does AI recommend more?

Select Recruitment, named ahead of Adecco in 2 of 3 answers

Select Recruitment first in 2Adecco first in 1

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adecco and Select Recruitment were each mentioned in two out of three: in two of the three ChatGPT answers. Select Recruitment was listed before Adecco in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or Select Recruitment more popular in search?

This chart shows how often people search Google for Adecco and Select Recruitment by name. Each line represents a brand's share of searches for all nine Dunedin recruitment agencies we track, month by month, from searches in New Zealand.

Adecco and Select Recruitment among Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for Select Recruitment, Adecco. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

How has the Adecco and Select Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

3 changes

  1. In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches.

  2. In September 2026, Select Recruitment gained share of searches among Dunedin recruitment agencies in New Zealand, from 21.7% to 22.4%.

  3. In September 2026, Adecco lost share of searches among Dunedin recruitment agencies in New Zealand, from 22.5% to 17.9%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Adecco’s and Select Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

10 branded search terms

  • adecco
  • adecco dunedin
  • adecco employment services
  • adecco labour hire
  • adecco personnel ltd
  • adecco recruitment
  • adecco temp agency
  • adecco work agency
  • staffing adecco
  • the adecco

Select Recruitment

2 branded search terms

  • select recruitment
  • select recruitment dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin recruitment agencies

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