Brandwave

Platinum Recruitment vs Select Recruitment:Which is more popular?

In September 2026, Select Recruitment had more branded searches than Platinum Recruitment among Dunedin recruitment agencies in New Zealand. Select Recruitment had about 300 branded searches, while Platinum Recruitment had 250. Select Recruitment made up 22.4% of all Dunedin recruitment agency searches we track, and Platinum Recruitment accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Platinum Recruitment appeared in all three answers and Select Recruitment in two. Platinum Recruitment was mentioned before Select Recruitment in every answer.

Among Dunedin recruitment agencies in New Zealand in September 2026

Who do people search for more?

Select Recruitment, about 20% more searches than Platinum Recruitment

Select Recruitment 300 searchesPlatinum Recruitment 250 searches

Who does AI mention more?

Platinum Recruitment, mentioned in every answer we collected

Platinum Recruitment in 3 of 3Select Recruitment in 2 of 3

Who does AI recommend more?

Platinum Recruitment, named ahead of Select Recruitment in every answer

Platinum Recruitment first in 3Select Recruitment never first

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Platinum Recruitment appeared in all three answers. Select Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Platinum Recruitment was listed before Select Recruitment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Platinum Recruitment or Select Recruitment more popular in search?

This chart shows how often people search Google for Platinum Recruitment and Select Recruitment by name. Each line represents a brand's share of searches for all nine Dunedin recruitment agencies we track, month by month, from searches in New Zealand.

Platinum Recruitment and Select Recruitment among Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for Select Recruitment, Platinum Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

How has the Platinum Recruitment and Select Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

3 changes

  1. In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches.

  2. In September 2026, Select Recruitment gained share of searches among Dunedin recruitment agencies in New Zealand, from 21.7% to 22.4%.

  3. In September 2026, Platinum Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 19.4% to 18.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Platinum Recruitment’s and Select Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Platinum Recruitment

3 branded search terms

  • platinum recruitment
  • platinum recruitment dunedin
  • platinumrecruitment

Select Recruitment

2 branded search terms

  • select recruitment
  • select recruitment dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin recruitment agencies

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