Adecco vs Hays:Which is more popular by branded search in New Zealand?
In August 2026, Adecco had more branded searches than Hays among dunedin recruitment agencies in New Zealand. Adecco was estimated to have 360 branded searches compared to Hays’ 90, and held a 29.3% Share of Search versus Hays’ 7.3%.
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Which is more popular in search, Adecco or Hays?
Compare Dunedin recruitment agencies using branded searches made in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adecco, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Platinum Recruitment | OneStaff | Select Recruitment | Hays | DKW Recruitment Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 24.2% | 27.5% | 14.8% | 6% | 4.7% |
| Nov 2025 | 18.5% | 21.8% | 26.9% | 23.5% | 5.9% | 3.4% |
| Dec 2025 | 22.1% | 16.3% | 20.2% | 13.5% | 7.7% | 20.2% |
| Jan 2026 | 19.8% | 28.3% | 20.8% | 20.8% | 6.6% | 3.8% |
| Feb 2026 | 18.1% | 34.3% | 25.7% | 13.3% | 4.8% | 3.8% |
| Mar 2026 | 22.5% | 27.5% | 24.2% | 15% | 7.5% | 3.3% |
| Apr 2026 | 16.1% | 28% | 22% | 23.7% | 6.8% | 3.4% |
| May 2026 | 25% | 25% | 18.3% | 21.2% | 5.8% | 4.8% |
| Jun 2026 | 18.7% | 26.8% | 19.5% | 22.8% | 7.3% | 4.9% |
| Jul 2026 | 26.1% | 29.6% | 19.7% | 15.5% | 5.6% | 3.5% |
| Aug 2026 | 29.3% | 26.8% | 22.8% | 11.4% | 7.3% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adecco and Hays comparison changed over the last 12 months?
3 findings
- Adecco was ahead of Hays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 22.8% to 29.3%, and its estimated monthly branded searches moved from 340 to 360.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 6% to 7.3%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?
2 changes
In August 2026, Adecco overtook Platinum Recruitment to take the highest estimated Share of Search among dunedin recruitment agencies in New Zealand, at 29.3%.
In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 5.6% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
35 branded search terms
- adecco
- adecco accounting
- adecco accounting jobs
- adecco co nz
- adecco dunedin
- adecco employment
- adecco employment agency
- adecco employment services
- adecco hastings
- adecco jobs
- adecco labour hire
- adecco marketing
- adecco marketing jobs
- adecco near me
- adecco near me jobs
- adecco nelson
- adecco new plymouth
- adecco new zealand
- adecco nz
- adecco nz jobs
- adecco online
- adecco online jobs
- adecco palmerston north
- adecco personnel ltd
- adecco positions
- adecco property management
- adecco recruitment
- adecco recruitment agency
- adecco recruitment nz
- adecco temp agency
- adecco wanganui
- adecco whangarei
- adecco work agency
- staffing adecco
- the adecco
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.