AWF vs Outsourced Personnel:Which is more popular by branded search in New Zealand?
In August 2026, AWF had more branded searches than Outsourced Personnel among whanganui recruitment agencies in New Zealand. AWF was estimated to have 4K branded searches compared to Outsourced Personnel’s 80, and held a 66.6% Share of Search versus Outsourced Personnel’s 1.3%.
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Which is more popular in search, AWF or Outsourced Personnel?
Compare Whanganui recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWF, Outsourced Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | AWF | Workbridge | Outsourced Personnel |
|---|---|---|---|
| Oct 2025 | 71.3% | 27.7% | 0.95% |
| Nov 2025 | 78.9% | 20.3% | 0.87% |
| Dec 2025 | 73.2% | 25.3% | 1.5% |
| Jan 2026 | 73.6% | 25.2% | 1.2% |
| Feb 2026 | 73.6% | 25.6% | 0.83% |
| Mar 2026 | 73.6% | 25.6% | 0.83% |
| Apr 2026 | 73.6% | 25.5% | 0.84% |
| May 2026 | 68.9% | 30.1% | 0.93% |
| Jun 2026 | 69% | 30.1% | 0.93% |
| Jul 2026 | 74.2% | 24.7% | 1.1% |
| Aug 2026 | 66.6% | 32.1% | 1.3% |
| Sep 2026 | — | — | — |
How has the AWF and Outsourced Personnel comparison changed over the last 12 months?
3 findings
- AWF was ahead of Outsourced Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand moved from 71.3% to 66.6%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 11 months ending August 2026, Outsourced Personnel’s estimated Share of Search among whanganui recruitment agencies in New Zealand moved from 0.95% to 1.3%, and its estimated monthly branded searches moved from 60 to 80.
How did search popularity change for New Zealand whanganui recruitment agencies in August 2026?
2 changes
In August 2026, AWF lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 74.2% to 66.6%.
Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWF’s and Outsourced Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWF
8 branded search terms
- awf
- awf hastings
- awf jobs
- awf labour hire
- awf new zealand
- awf nz
- awf recruitment
- awf whanganui
Outsourced Personnel
2 branded search terms
- outsourced personnel
- outsourced personnel whanganui
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.