ALH vs AWF:Which is more popular?
In September 2026, ALH had more branded searches than AWF among Nelson recruitment agencies in New Zealand. ALH had about 60 branded searches, while AWF had 50. ALH made up 17.6% of all Nelson recruitment agency searches we track, and AWF accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about Nelson recruitment agencies, ALH and AWF each appeared in two of the four answers. AWF was mentioned before ALH in two out of three answers.
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Top Nelson recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ALH was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. AWF was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AWF was listed before ALH in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Search Recruitment1st- A-Temp Recruitment2nd
AWF3rd- Nelson Labour Hire4th
Adecco5th
ALH6th
Intepeople7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Nelson, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Nelson, New Zealand for a new employee?”
Searched Google, AI Overview
“nelson recruitment agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment agencies nelson”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ALH or AWF more popular in search?
This chart shows how often people search Google for ALH and AWF by name. Each line represents a brand's share of searches for all seven Nelson recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for ALH, AWF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intepeople | Adecco | ALH | AWF | Nelson Labour Hire | A-Temp Recruitment | Search Recruitment |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 18.9% | 16.2% | 18.9% | 13.5% | 10.8% | 0% |
| Nov 2025 | 16.7% | 19.4% | 16.7% | 19.4% | 11.1% | 13.9% | 2.8% |
| Dec 2025 | 32% | 8% | 16% | 12% | 8% | 20% | 4% |
| Jan 2026 | 31.7% | 24.4% | 17.1% | 7.3% | 12.2% | 4.9% | 2.4% |
| Feb 2026 | 21.9% | 21.9% | 21.9% | 15.6% | 9.4% | 6.3% | 3.1% |
| Mar 2026 | 21.9% | 15.6% | 28.1% | 9.4% | 9.4% | 9.4% | 6.3% |
| Apr 2026 | 30% | 20% | 20% | 13.3% | 10% | 3.3% | 3.3% |
| May 2026 | 27.6% | 27.6% | 17.2% | 10.3% | 6.9% | 6.9% | 3.4% |
| Jun 2026 | 19.4% | 22.6% | 22.6% | 9.7% | 9.7% | 9.7% | 6.5% |
| Jul 2026 | 22.6% | 29% | 25.8% | 6.5% | 9.7% | 3.2% | 3.2% |
| Aug 2026 | 28.6% | 17.9% | 21.4% | 10.7% | 7.1% | 10.7% | 3.6% |
| Sep 2026 | 26.5% | 17.6% | 17.6% | 14.7% | 14.7% | 5.9% | 2.9% |
How has the ALH and AWF comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ALH took it in December 2025.
- Across the 12 months ending September 2026, ALH’s share of searches among Nelson recruitment agencies in New Zealand moved from 16.2% to 17.6%, and its estimated monthly branded searches held steady at 60.
- Across the 12 months ending September 2026, AWF’s share of searches among Nelson recruitment agencies in New Zealand moved from 18.9% to 14.7%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?
2 changes
In September 2026, AWF overtook A-Temp Recruitment to rank 4th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.
In September 2026, ALH lost share of searches among Nelson recruitment agencies in New Zealand, from 21.4% to 17.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ALH’s and AWF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Nelson recruitment agencies
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