Brandwave

ALH vs Intepeople:Which is more popular?

In September 2026, Intepeople had more branded searches than ALH among Nelson recruitment agencies in New Zealand. Intepeople had about 90 branded searches, while ALH had 60. Intepeople made up 26.5% of all Nelson recruitment agency searches we track, and ALH accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about Nelson recruitment agencies, ALH appeared in two of the four answers and Intepeople in one. ALH and Intepeople were each mentioned first in one of the two answers that named either.

Among Nelson recruitment agencies in New Zealand in September 2026

Who do people search for more?

Intepeople, about 50% more searches than ALH

Intepeople 90 searchesALH 60 searches

Who does AI mention more?

ALH, mentioned in 2 of 4 answers, Intepeople in 1

ALH in 2 of 4Intepeople in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

ALH first in 1Intepeople first in 1

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Top Nelson recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ALH was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Intepeople was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. ALH and Intepeople were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Search Recruitment1st
  2. A-Temp Recruitment2nd
  3. AWF3rd
  4. Nelson Labour Hire4th
  5. Adecco5th
  6. ALH6th
  7. Intepeople7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Nelson recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ALH or Intepeople more popular in search?

This chart shows how often people search Google for ALH and Intepeople by name. Each line represents a brand's share of searches for all seven Nelson recruitment agencies we track, month by month, from searches in New Zealand.

ALH and Intepeople among Nelson recruitment agencies in New Zealand, by month

Share of searches by month for Intepeople, ALH. The figures are in the table below the chart.

View monthly share of searches table
MonthIntepeopleAdeccoALHAWFNelson Labour HireA-Temp RecruitmentSearch Recruitment
Oct 202521.6%18.9%16.2%18.9%13.5%10.8%0%
Nov 202516.7%19.4%16.7%19.4%11.1%13.9%2.8%
Dec 202532%8%16%12%8%20%4%
Jan 202631.7%24.4%17.1%7.3%12.2%4.9%2.4%
Feb 202621.9%21.9%21.9%15.6%9.4%6.3%3.1%
Mar 202621.9%15.6%28.1%9.4%9.4%9.4%6.3%
Apr 202630%20%20%13.3%10%3.3%3.3%
May 202627.6%27.6%17.2%10.3%6.9%6.9%3.4%
Jun 202619.4%22.6%22.6%9.7%9.7%9.7%6.5%
Jul 202622.6%29%25.8%6.5%9.7%3.2%3.2%
Aug 202628.6%17.9%21.4%10.7%7.1%10.7%3.6%
Sep 202626.5%17.6%17.6%14.7%14.7%5.9%2.9%

How has the ALH and Intepeople comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: ALH took it in March 2026, Intepeople took it in April 2026, ALH took it in June 2026, Intepeople took it in August 2026.
  • Across the 12 months ending September 2026, ALH’s share of searches among Nelson recruitment agencies in New Zealand moved from 16.2% to 17.6%, and its estimated monthly branded searches held steady at 60.
  • Across the 12 months ending September 2026, Intepeople’s share of searches among Nelson recruitment agencies in New Zealand moved from 21.6% to 26.5%, and its estimated monthly branded searches moved from 80 to 90.

How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?

2 changes
  1. In September 2026, ALH lost share of searches among Nelson recruitment agencies in New Zealand, from 21.4% to 17.6%.

  2. In September 2026, Intepeople lost share of searches among Nelson recruitment agencies in New Zealand, from 28.6% to 26.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ALH’s and Intepeople’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ALH

3 branded search terms

  • alh labour hire
  • alh nelson
  • alh recruitment

Intepeople

2 branded search terms

  • intepeople
  • intepeople nelson

How the Brand Demand Index is measured

Other head-to-heads among Nelson recruitment agencies

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