Adecco vs Nelson Labour Hire:Which is more popular?
In September 2026, Adecco had more branded searches than Nelson Labour Hire among Nelson recruitment agencies in New Zealand. Adecco had about 60 branded searches, while Nelson Labour Hire had 50. Adecco made up 17.6% of all Nelson recruitment agency searches we track, and Nelson Labour Hire accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about Nelson recruitment agencies, Nelson Labour Hire appeared in three of the four answers and Adecco in two. Nelson Labour Hire was mentioned before Adecco in two out of three answers.
Who do people search for more?
Adecco, about 20% more searches than Nelson Labour Hire
Who does AI mention more?
Nelson Labour Hire, mentioned in 3 of 4 answers, Adecco in 2
Who does AI recommend more?
Nelson Labour Hire, named ahead of Adecco in 2 of 3 answers
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Top Nelson recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nelson Labour Hire was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Adecco was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nelson Labour Hire was listed before Adecco in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Search Recruitment1st- A-Temp Recruitment2nd
AWF3rd- Nelson Labour Hire4th
- Adecco5th
ALH6th
Intepeople7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Nelson, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Nelson, New Zealand for a new employee?”
Searched Google, AI Overview
“nelson recruitment agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment agencies nelson”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adecco or Nelson Labour Hire more popular in search?
This chart shows how often people search Google for Adecco and Nelson Labour Hire by name. Each line represents a brand's share of searches for all seven Nelson recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Adecco, Nelson Labour Hire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intepeople | Adecco | ALH | AWF | Nelson Labour Hire | A-Temp Recruitment | Search Recruitment |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 18.9% | 16.2% | 18.9% | 13.5% | 10.8% | 0% |
| Nov 2025 | 16.7% | 19.4% | 16.7% | 19.4% | 11.1% | 13.9% | 2.8% |
| Dec 2025 | 32% | 8% | 16% | 12% | 8% | 20% | 4% |
| Jan 2026 | 31.7% | 24.4% | 17.1% | 7.3% | 12.2% | 4.9% | 2.4% |
| Feb 2026 | 21.9% | 21.9% | 21.9% | 15.6% | 9.4% | 6.3% | 3.1% |
| Mar 2026 | 21.9% | 15.6% | 28.1% | 9.4% | 9.4% | 9.4% | 6.3% |
| Apr 2026 | 30% | 20% | 20% | 13.3% | 10% | 3.3% | 3.3% |
| May 2026 | 27.6% | 27.6% | 17.2% | 10.3% | 6.9% | 6.9% | 3.4% |
| Jun 2026 | 19.4% | 22.6% | 22.6% | 9.7% | 9.7% | 9.7% | 6.5% |
| Jul 2026 | 22.6% | 29% | 25.8% | 6.5% | 9.7% | 3.2% | 3.2% |
| Aug 2026 | 28.6% | 17.9% | 21.4% | 10.7% | 7.1% | 10.7% | 3.6% |
| Sep 2026 | 26.5% | 17.6% | 17.6% | 14.7% | 14.7% | 5.9% | 2.9% |
How has the Adecco and Nelson Labour Hire comparison changed over the last 12 months?
3 findings
- Adecco was ahead of Nelson Labour Hire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adecco’s share of searches among Nelson recruitment agencies in New Zealand moved from 18.9% to 17.6%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 12 months ending September 2026, Nelson Labour Hire’s share of searches among Nelson recruitment agencies in New Zealand moved from 13.5% to 14.7%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?
2 changes
In September 2026, Nelson Labour Hire overtook A-Temp Recruitment to rank 5th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.
In September 2026, Adecco rose from 3rd to 2nd among Nelson recruitment agencies in New Zealand.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Adecco’s and Nelson Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
10 branded search terms
- adecco
- adecco employment services
- adecco labour hire
- adecco nelson
- adecco personnel ltd
- adecco recruitment
- adecco temp agency
- adecco work agency
- staffing adecco
- the adecco
Nelson Labour Hire
1 branded search term
- nelson labour hire
Other head-to-heads among Nelson recruitment agencies
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