AWF vs Intepeople:Which is more popular?
In September 2026, Intepeople had more branded searches than AWF among Nelson recruitment agencies in New Zealand. Intepeople had about 90 branded searches, while AWF had 50. Intepeople made up 26.5% of all Nelson recruitment agency searches we track, and AWF accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about Nelson recruitment agencies, AWF appeared in two of the four answers and Intepeople in one. AWF was mentioned before Intepeople in every answer that named either.
Who do people search for more?
Intepeople, about 80% more searches than AWF
Who does AI mention more?
AWF, mentioned in 2 of 4 answers, Intepeople in 1
Who does AI recommend more?
AWF, named ahead of Intepeople in 2 of 2 answers
Follow AWF vs Intepeople and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Nelson recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AWF was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Intepeople was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. AWF was listed before Intepeople in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Search Recruitment1st- A-Temp Recruitment2nd
- AWF3rd
- Nelson Labour Hire4th
Adecco5th
ALH6th- Intepeople7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Nelson, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Nelson, New Zealand for a new employee?”
Searched Google, AI Overview
“nelson recruitment agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment agencies nelson”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AWF or Intepeople more popular in search?
This chart shows how often people search Google for AWF and Intepeople by name. Each line represents a brand's share of searches for all seven Nelson recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Intepeople, AWF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intepeople | Adecco | ALH | AWF | Nelson Labour Hire | A-Temp Recruitment | Search Recruitment |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 18.9% | 16.2% | 18.9% | 13.5% | 10.8% | 0% |
| Nov 2025 | 16.7% | 19.4% | 16.7% | 19.4% | 11.1% | 13.9% | 2.8% |
| Dec 2025 | 32% | 8% | 16% | 12% | 8% | 20% | 4% |
| Jan 2026 | 31.7% | 24.4% | 17.1% | 7.3% | 12.2% | 4.9% | 2.4% |
| Feb 2026 | 21.9% | 21.9% | 21.9% | 15.6% | 9.4% | 6.3% | 3.1% |
| Mar 2026 | 21.9% | 15.6% | 28.1% | 9.4% | 9.4% | 9.4% | 6.3% |
| Apr 2026 | 30% | 20% | 20% | 13.3% | 10% | 3.3% | 3.3% |
| May 2026 | 27.6% | 27.6% | 17.2% | 10.3% | 6.9% | 6.9% | 3.4% |
| Jun 2026 | 19.4% | 22.6% | 22.6% | 9.7% | 9.7% | 9.7% | 6.5% |
| Jul 2026 | 22.6% | 29% | 25.8% | 6.5% | 9.7% | 3.2% | 3.2% |
| Aug 2026 | 28.6% | 17.9% | 21.4% | 10.7% | 7.1% | 10.7% | 3.6% |
| Sep 2026 | 26.5% | 17.6% | 17.6% | 14.7% | 14.7% | 5.9% | 2.9% |
How has the AWF and Intepeople comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: AWF took it in November 2025, Intepeople took it in December 2025.
- Across the 12 months ending September 2026, AWF’s share of searches among Nelson recruitment agencies in New Zealand moved from 18.9% to 14.7%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending September 2026, Intepeople’s share of searches among Nelson recruitment agencies in New Zealand moved from 21.6% to 26.5%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?
2 changes
In September 2026, AWF overtook A-Temp Recruitment to rank 4th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.
In September 2026, Intepeople lost share of searches among Nelson recruitment agencies in New Zealand, from 28.6% to 26.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AWF’s and Intepeople’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWF
1 branded search term
- awf nelson
Intepeople
2 branded search terms
- intepeople
- intepeople nelson
Other head-to-heads among Nelson recruitment agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.