Action Personnel vs ALH:Which is more popular by branded search in New Zealand?
In August 2026, ALH had more branded searches than Action Personnel among palmerston north recruitment agencies in New Zealand. ALH was estimated to have 4.5K branded searches compared to Action Personnel’s 260, and held a 15.1% Share of Search versus Action Personnel’s 0.88%.
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Which is more popular in search, Action Personnel or ALH?
Compare Palmerston North recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ALH, Action Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Coverstaff | ALH | Drake | PN Personnel | Action Personnel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 22% | 17.6% | 9.8% | 4.7% | 3.4% | 1.1% |
| Nov 2025 | 41% | 22.4% | 19.3% | 8.3% | 4.6% | 3.5% | 1% |
| Dec 2025 | 41.6% | 24.4% | 16.7% | 8.1% | 5.1% | 3% | 1% |
| Jan 2026 | 38.5% | 23.3% | 18.6% | 9.5% | 5.9% | 2.8% | 1.4% |
| Feb 2026 | 40.2% | 22.2% | 19.1% | 9.5% | 5.2% | 2.9% | 0.9% |
| Mar 2026 | 37.1% | 24.7% | 19.3% | 10.2% | 5% | 2.6% | 1.1% |
| Apr 2026 | 36.9% | 24.2% | 19% | 9.7% | 5.2% | 3.8% | 1.2% |
| May 2026 | 40.2% | 23.7% | 16.9% | 10% | 5.2% | 2.8% | 1.1% |
| Jun 2026 | 41.1% | 24% | 17.4% | 8.8% | 4.7% | 2.8% | 1.1% |
| Jul 2026 | 33.5% | 22.8% | 16.6% | 19.2% | 4.3% | 2.8% | 0.82% |
| Aug 2026 | 34% | 22.1% | 18.8% | 15.1% | 5% | 4.1% | 0.88% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Action Personnel and ALH comparison changed over the last 12 months?
3 findings
- ALH was ahead of Action Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 330 to 260.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 9.8% to 15.1%, and its estimated monthly branded searches moved from 2.8K to 4.5K.
How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?
3 changes
In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.
In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.
Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Action Personnel’s and ALH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Action Personnel
3 branded search terms
- action personnel
- action personnel palmerston north
- actionpersonnel
ALH
11 branded search terms
- alh
- alh jobs
- alh labour hire
- alh nelson
- alh new zealand
- alh nz
- alh palmerston north
- alh queenstown
- alh recruitment
- alh rotorua
- alh.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.