Brandwave

Action Personnel vs Moxie Executive Search:Which is more popular?

In September 2026, Moxie Executive Search had more branded searches than Action Personnel among New Plymouth recruitment agencies in New Zealand. Moxie Executive Search had about 20 branded searches, while Action Personnel had 10. Moxie Executive Search made up 4.8% of all New Plymouth recruitment agency searches we track, and Action Personnel accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, Moxie Executive Search appeared in three of the four answers and Action Personnel in none.

Among New Plymouth recruitment agencies in New Zealand in September 2026

Who do people search for more?

Moxie Executive Search, about 2 searches for every 1 for Action Personnel

Moxie Executive Search 20 searchesAction Personnel 10 searches

Who does AI mention more?

Moxie Executive Search, mentioned in 3 of 4 answers, Action Personnel in 0

Moxie Executive Search in 3 of 4Action Personnel in 0 of 4

Who does AI recommend more?

Moxie Executive Search, the only one of the two named

Moxie Executive Search first in 3Action Personnel never named

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Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Moxie Executive Search was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Action Personnel did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. NES Fircroft3rd
  4. People Passion4th
  5. Moxie Executive Search5th
  6. Naki Labour Hire6th
  7. NZ Labour Hire–
  8. Recruitment 360–
  9. Action Personnel–
  10. Easy Jobs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Action Personnel or Moxie Executive Search more popular in search?

This chart shows how often people search Google for Action Personnel and Moxie Executive Search by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.

Action Personnel and Moxie Executive Search among New Plymouth recruitment agencies in New Zealand, by month

Share of searches by month for Moxie Executive Search, Action Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoNaki Labour HireNES FircroftPeople PassionNZ Labour HireMoxie Executive SearchRecruitment 360Action PersonnelEasy Jobs
Oct 202522.9%31.4%5.7%2.9%11.4%11.4%2.9%2.9%2.9%5.7%
Nov 202535.3%14.7%11.8%2.9%14.7%5.9%2.9%5.9%2.9%2.9%
Dec 202518.2%27.3%9.1%9.1%9.1%9.1%4.5%4.5%4.5%4.5%
Jan 202627%24.3%13.5%5.4%10.8%5.4%2.7%2.7%2.7%5.4%
Feb 202630.6%22.2%8.3%2.8%13.9%5.6%2.8%5.6%2.8%5.6%
Mar 202625.7%22.9%14.3%2.9%11.4%5.7%2.9%8.6%2.9%2.9%
Apr 202634.4%25%3.1%3.1%6.3%9.4%3.1%6.3%3.1%6.3%
May 202628.2%30.8%12.8%2.6%10.3%5.1%2.6%2.6%0%5.1%
Jun 202624.2%27.3%6.1%3%21.2%6.1%3%3%3%3%
Jul 202630.3%21.2%3%3%15.2%9.1%3%6.1%3%6.1%
Aug 202625.6%25.6%5.1%7.7%17.9%5.1%5.1%2.6%2.6%2.6%
Sep 202631%21.4%9.5%9.5%9.5%7.1%4.8%4.8%2.4%0%

How has the Action Personnel and Moxie Executive Search comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?

4 changes
  1. In September 2026, Recruitment 360 overtook Action Personnel and Easy Jobs to rank 8th among New Plymouth recruitment agencies in New Zealand, with 4.8% of the searches.

  2. In September 2026, NZ Labour Hire overtook Moxie Executive Search to rank 6th among New Plymouth recruitment agencies in New Zealand, with 7.1% of the searches.

  3. In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.

  4. Estimated monthly branded searches for Moxie Executive Search in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Action Personnel’s and Moxie Executive Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Action Personnel

2 branded search terms

  • action personnel
  • actionpersonnel

Moxie Executive Search

2 branded search terms

  • moxie executive search
  • moxie recruitment

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth recruitment agencies

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