HR South vs NZ Labour Hire:Which is more popular?
In September 2026, HR South and NZ Labour Hire were level in searches among Invercargill recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about Invercargill recruitment agencies, NZ Labour Hire appeared in two of the four answers and HR South in one. NZ Labour Hire was mentioned before HR South in every answer that named either.
Who do people search for more?
HR South and NZ Labour Hire are searched for about as often as each other.
Who does AI mention more?
NZ Labour Hire, mentioned in 2 of 4 answers, HR South in 1
Who does AI recommend more?
NZ Labour Hire, named ahead of HR South in 2 of 2 answers
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Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZ Labour Hire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. HR South was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NZ Labour Hire was listed before HR South in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Invercargill, New Zealand for staff quickly?”
Searched Google, AI Overview
“invercargill recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HR South or NZ Labour Hire more popular in search?
This chart shows how often people search Google for HR South and NZ Labour Hire by name. Each line represents a brand's share of searches for all seven Invercargill recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for HR South, NZ Labour Hire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Recruitment | OneStaff | Advanced Personnel Recruitment | First Base Recruitment | Blokhaus | HR South | NZ Labour Hire |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 37.5% | 10.9% | 4.7% | 1.6% | 6.3% | 4.7% |
| Nov 2025 | 38.3% | 38.3% | 9.9% | 2.5% | 1.2% | 6.2% | 3.7% |
| Dec 2025 | 47.7% | 22.7% | 13.6% | 4.5% | 2.3% | 4.5% | 4.5% |
| Jan 2026 | 49.2% | 26.2% | 9.2% | 4.6% | 1.5% | 6.2% | 3.1% |
| Feb 2026 | 37.3% | 37.3% | 10.4% | 4.5% | 1.5% | 4.5% | 4.5% |
| Mar 2026 | 40.7% | 27.9% | 10.5% | 7% | 2.3% | 8.1% | 3.5% |
| Apr 2026 | 37.5% | 30.4% | 12.5% | 3.6% | 3.6% | 8.9% | 3.6% |
| May 2026 | 35.7% | 30% | 17.1% | 4.3% | 2.9% | 5.7% | 4.3% |
| Jun 2026 | 30.5% | 42.7% | 12.2% | 3.7% | 2.4% | 3.7% | 4.9% |
| Jul 2026 | 35.1% | 41.6% | 10.4% | 3.9% | 1.3% | 3.9% | 3.9% |
| Aug 2026 | 40.3% | 29.9% | 13.4% | 4.5% | 3% | 6% | 3% |
| Sep 2026 | 37.1% | 35.7% | 14.3% | 4.3% | 2.9% | 2.9% | 2.9% |
How has the HR South and NZ Labour Hire comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: NZ Labour Hire took it in June 2026, HR South took it in August 2026.
- Across the 12 months ending September 2026, HR South’s share of searches among Invercargill recruitment agencies in New Zealand moved from 6.3% to 2.9%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand moved from 4.7% to 2.9%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?
2 changes
In September 2026, HR South lost share of searches among Invercargill recruitment agencies in New Zealand, from 6% to 2.9%.
NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using HR South’s and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HR South
4 branded search terms
- hr south
- hr south invercargill
- hr south jobs
- hrsouth
NZ Labour Hire
1 branded search term
- nz labour hire
Other head-to-heads among Invercargill recruitment agencies
- Enterprise Recruitment vs OneStaff: compare popularity
- Enterprise Recruitment vs Advanced Personnel Recruitment: compare popularity
- Enterprise Recruitment vs First Base Recruitment: compare popularity
- Enterprise Recruitment vs Blokhaus: compare popularity
- OneStaff vs Advanced Personnel Recruitment: compare popularity
- OneStaff vs First Base Recruitment: compare popularity
Put your own brand in this comparison
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