Brandwave

First Base Recruitment vs OneStaff:Which is more popular?

In September 2026, OneStaff had more branded searches than First Base Recruitment among Invercargill recruitment agencies in New Zealand. OneStaff had about 250 branded searches, while First Base Recruitment had 30. OneStaff made up 35.7% of all Invercargill recruitment agency searches we track, and First Base Recruitment accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Invercargill recruitment agencies, OneStaff appeared in three of the four answers and First Base Recruitment in two. OneStaff was mentioned before First Base Recruitment in every answer.

Among Invercargill recruitment agencies in New Zealand in September 2026

Who do people search for more?

OneStaff, about 8 searches for every 1 for First Base Recruitment

OneStaff 250 searchesFirst Base Recruitment 30 searches

Who does AI mention more?

OneStaff, mentioned in 3 of 4 answers, First Base Recruitment in 2

OneStaff in 3 of 4First Base Recruitment in 2 of 4

Who does AI recommend more?

OneStaff, named ahead of First Base Recruitment in every answer

OneStaff first in 3First Base Recruitment never first

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Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OneStaff was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. First Base Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. OneStaff was listed before First Base Recruitment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Enterprise Recruitment1st
  2. OneStaff2nd
  3. NZ Labour Hire3rd
  4. First Base Recruitment4th
  5. Advanced Personnel Recruitment5th
  6. HR South6th
  7. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First Base Recruitment or OneStaff more popular in search?

This chart shows how often people search Google for First Base Recruitment and OneStaff by name. Each line represents a brand's share of searches for all seven Invercargill recruitment agencies we track, month by month, from searches in New Zealand.

First Base Recruitment and OneStaff among Invercargill recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, First Base Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise RecruitmentOneStaffAdvanced Personnel RecruitmentFirst Base RecruitmentBlokhausHR SouthNZ Labour Hire
Oct 202534.4%37.5%10.9%4.7%1.6%6.3%4.7%
Nov 202538.3%38.3%9.9%2.5%1.2%6.2%3.7%
Dec 202547.7%22.7%13.6%4.5%2.3%4.5%4.5%
Jan 202649.2%26.2%9.2%4.6%1.5%6.2%3.1%
Feb 202637.3%37.3%10.4%4.5%1.5%4.5%4.5%
Mar 202640.7%27.9%10.5%7%2.3%8.1%3.5%
Apr 202637.5%30.4%12.5%3.6%3.6%8.9%3.6%
May 202635.7%30%17.1%4.3%2.9%5.7%4.3%
Jun 202630.5%42.7%12.2%3.7%2.4%3.7%4.9%
Jul 202635.1%41.6%10.4%3.9%1.3%3.9%3.9%
Aug 202640.3%29.9%13.4%4.5%3%6%3%
Sep 202637.1%35.7%14.3%4.3%2.9%2.9%2.9%

How has the First Base Recruitment and OneStaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?

2 changes

  1. In September 2026, OneStaff gained share of searches among Invercargill recruitment agencies in New Zealand, from 29.9% to 35.7%.

  2. In September 2026, First Base Recruitment rose from 5th to 4th among Invercargill recruitment agencies in New Zealand.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using First Base Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Base Recruitment

2 branded search terms

  • first base recruitment
  • first base recruitment invercargill

OneStaff

8 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff invercargill
  • onestaff jobs
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among Invercargill recruitment agencies

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