Blokhaus vs OneStaff:Which is more popular?
In September 2026, OneStaff had more branded searches than Blokhaus among Invercargill recruitment agencies in New Zealand. OneStaff had about 250 branded searches, while Blokhaus had 20. OneStaff made up 35.7% of all Invercargill recruitment agency searches we track, and Blokhaus accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Invercargill recruitment agencies, OneStaff appeared in three of the four answers and Blokhaus in none.
Who do people search for more?
OneStaff, about 13 searches for every 1 for Blokhaus
Who does AI mention more?
OneStaff, mentioned in 3 of 4 answers, Blokhaus in 0
Who does AI recommend more?
OneStaff, the only one of the two named
Follow Blokhaus vs OneStaff and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OneStaff was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Blokhaus did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Invercargill, New Zealand for staff quickly?”
Searched Google, AI Overview
“invercargill recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blokhaus or OneStaff more popular in search?
This chart shows how often people search Google for Blokhaus and OneStaff by name. Each line represents a brand's share of searches for all seven Invercargill recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for OneStaff, Blokhaus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Recruitment | OneStaff | Advanced Personnel Recruitment | First Base Recruitment | Blokhaus | HR South | NZ Labour Hire |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 37.5% | 10.9% | 4.7% | 1.6% | 6.3% | 4.7% |
| Nov 2025 | 38.3% | 38.3% | 9.9% | 2.5% | 1.2% | 6.2% | 3.7% |
| Dec 2025 | 47.7% | 22.7% | 13.6% | 4.5% | 2.3% | 4.5% | 4.5% |
| Jan 2026 | 49.2% | 26.2% | 9.2% | 4.6% | 1.5% | 6.2% | 3.1% |
| Feb 2026 | 37.3% | 37.3% | 10.4% | 4.5% | 1.5% | 4.5% | 4.5% |
| Mar 2026 | 40.7% | 27.9% | 10.5% | 7% | 2.3% | 8.1% | 3.5% |
| Apr 2026 | 37.5% | 30.4% | 12.5% | 3.6% | 3.6% | 8.9% | 3.6% |
| May 2026 | 35.7% | 30% | 17.1% | 4.3% | 2.9% | 5.7% | 4.3% |
| Jun 2026 | 30.5% | 42.7% | 12.2% | 3.7% | 2.4% | 3.7% | 4.9% |
| Jul 2026 | 35.1% | 41.6% | 10.4% | 3.9% | 1.3% | 3.9% | 3.9% |
| Aug 2026 | 40.3% | 29.9% | 13.4% | 4.5% | 3% | 6% | 3% |
| Sep 2026 | 37.1% | 35.7% | 14.3% | 4.3% | 2.9% | 2.9% | 2.9% |
How has the Blokhaus and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Blokhaus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blokhaus’ share of searches among Invercargill recruitment agencies in New Zealand moved from 1.6% to 2.9%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, OneStaff’s share of searches among Invercargill recruitment agencies in New Zealand moved from 37.5% to 35.7%, and its estimated monthly branded searches moved from 240 to 250.
How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?
2 changes
In September 2026, OneStaff gained share of searches among Invercargill recruitment agencies in New Zealand, from 29.9% to 35.7%.
In September 2026, Blokhaus rose from 6th to 5th among Invercargill recruitment agencies in New Zealand.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Blokhaus’ and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Invercargill recruitment agencies
- Enterprise Recruitment vs OneStaff: compare popularity
- Enterprise Recruitment vs Advanced Personnel Recruitment: compare popularity
- Enterprise Recruitment vs First Base Recruitment: compare popularity
- Enterprise Recruitment vs Blokhaus: compare popularity
- OneStaff vs Advanced Personnel Recruitment: compare popularity
- OneStaff vs First Base Recruitment: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.