Brandwave

How popular isBlokhaus in search?

In August 2026, there were an estimated 250 branded searches for Blokhaus in New Zealand which is up 8.7% over the last 11 months. Blokhaus holds 1.8% estimated Share of Search among New Zealand invercargill recruitment agencies and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff73.3%
  2. Enterprise Recruitment19.1%
  3. Advanced Personnel Recruitment5%
  4. Blokhaus1.8%
  5. HR South0.51%
  6. First Base Recruitment0.22%
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Which invercargill recruitment agencies compete with Blokhaus?

Blokhaus against invercargill recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Enterprise Recruitment, Advanced Personnel Recruitment, Blokhaus. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffEnterprise RecruitmentAdvanced Personnel RecruitmentBlokhausHR SouthFirst Base Recruitment
Oct 202577.7%15.7%4.2%1.5%0.59%0.26%
Nov 202573.9%19%4.3%1.6%1%0.19%
Dec 202576.1%17%5%1.4%0.33%0.17%
Jan 202676.3%16.6%5%1.1%0.66%0.26%
Feb 202676.7%16.2%5.2%1.4%0.39%0.2%
Mar 202675.2%16.7%5.3%1.6%0.84%0.39%
Apr 202673.3%19.4%4.7%1.7%0.67%0.22%
May 202675.5%16%5%2.8%0.51%0.19%
Jun 202673%20.4%4.3%2%0.24%0.18%
Jul 202671%21.7%4.8%2%0.35%0.21%
Aug 202673.3%19.1%5%1.8%0.51%0.22%
Sep 2026——————

  1. 1.OneStaff

    73.3%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +2.3 points

  2. 2.Enterprise Recruitment

    19.1%

    held 2nd · 2.6K estimated branded searches · -16% vs prior month · -2.5 points

  3. 3.Advanced Personnel Recruitment

    5%

    held 3rd · 690 estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Blokhaus

    1.8%

    held 4th · 250 estimated branded searches · -13.8% vs prior month · -0.2 points

  5. 5.HR South

    0.51%

    held 5th · 70 estimated branded searches · +40% vs prior month · +0.2 points

  6. 6.First Base Recruitment

    0.22%

    held 6th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Blokhaus and its closest rivals

How has branded search demand for Blokhaus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blokhaus in New Zealand rose from 230 to 250.
  • Across the 11 months ending August 2026, Blokhaus’ estimated Share of Search among invercargill recruitment agencies in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.1% in January 2026.

How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among invercargill recruitment agencies in New Zealand, from 71% to 73.3%.

  2. In August 2026, Enterprise Recruitment lost estimated Share of Search among invercargill recruitment agencies in New Zealand, from 21.7% to 19.1%.

  3. Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

  4. Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

Which queenstown recruitment agencies compete with Blokhaus?

Blokhaus against queenstown recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Tradestaff, ALH, Blokhaus. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffTradestaffALHNZ RecruitBlokhausAddStaff
Oct 202557.2%26.2%13.6%1.6%1.1%0.29%
Nov 202554.9%30.8%11.1%1.6%1.2%0.42%
Dec 202557.4%28.2%11.1%1.9%1.1%0.31%
Jan 202653.4%30.4%13.1%2.1%0.78%0.28%
Feb 202656.1%26.9%13.2%2.6%1%0.19%
Mar 202651.5%30.6%14.2%2.5%1.1%0.22%
Apr 202651.5%30.9%13.5%2.5%1.2%0.37%
May 202652.5%30.3%13%2%1.9%0.31%
Jun 202653.5%30.9%11.5%2.4%1.4%0.27%
Jul 202643.2%28.6%24.8%1.9%1.2%0.25%
Aug 202646.3%30.2%20.5%1.7%1.1%0.18%
Sep 2026——————

  1. 1.OneStaff

    46.3%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +3.1 points

  2. 2.Tradestaff

    30.2%

    held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · +1.6 points

  3. 3.ALH

    20.5%

    held 3rd · 4.5K estimated branded searches · -24.1% vs prior month · -4.3 points

  4. 4.NZ Recruit

    1.7%

    held 4th · 360 estimated branded searches · -20% vs prior month · -0.2 points

  5. 5.Blokhaus

    1.1%

    held 5th · 250 estimated branded searches · -13.8% vs prior month · -0.1 points

  6. 6.AddStaff

    0.18%

    held 6th · 40 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between Blokhaus and its closest rivals

How has branded search demand for Blokhaus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand peaked at 1.9% in May 2026 and was lowest at 0.78% in January 2026.

How did search popularity change for New Zealand queenstown recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 43.2% to 46.3%.

  2. In August 2026, Tradestaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 28.6% to 30.2%.

  3. In August 2026, ALH lost estimated Share of Search among queenstown recruitment agencies in New Zealand, from 24.8% to 20.5%.

  4. Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.

  5. Estimated monthly branded searches for AddStaff in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

How is Blokhaus measured?

Brandwave collects information about searches that people make online using Blokhaus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • blokhaus
  • blokhaus nz
  • blokhaus recruitment

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