AddStaff vs Blokhaus:Which is more popular by branded search in New Zealand?
In August 2026, Blokhaus had more branded searches than AddStaff among queenstown recruitment agencies in New Zealand. Blokhaus was estimated to have 250 branded searches compared to AddStaff’s 40, and held a 1.1% Share of Search versus AddStaff’s 0.18%.
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Which is more popular in search, AddStaff or Blokhaus?
Compare Queenstown recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blokhaus, AddStaff. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Tradestaff | ALH | NZ Recruit | Blokhaus | AddStaff |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 26.2% | 13.6% | 1.6% | 1.1% | 0.29% |
| Nov 2025 | 54.9% | 30.8% | 11.1% | 1.6% | 1.2% | 0.42% |
| Dec 2025 | 57.4% | 28.2% | 11.1% | 1.9% | 1.1% | 0.31% |
| Jan 2026 | 53.4% | 30.4% | 13.1% | 2.1% | 0.78% | 0.28% |
| Feb 2026 | 56.1% | 26.9% | 13.2% | 2.6% | 1% | 0.19% |
| Mar 2026 | 51.5% | 30.6% | 14.2% | 2.5% | 1.1% | 0.22% |
| Apr 2026 | 51.5% | 30.9% | 13.5% | 2.5% | 1.2% | 0.37% |
| May 2026 | 52.5% | 30.3% | 13% | 2% | 1.9% | 0.31% |
| Jun 2026 | 53.5% | 30.9% | 11.5% | 2.4% | 1.4% | 0.27% |
| Jul 2026 | 43.2% | 28.6% | 24.8% | 1.9% | 1.2% | 0.25% |
| Aug 2026 | 46.3% | 30.2% | 20.5% | 1.7% | 1.1% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the AddStaff and Blokhaus comparison changed over the last 12 months?
3 findings
- Blokhaus was ahead of AddStaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AddStaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand moved from 0.29% to 0.18%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 11 months ending August 2026, Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 230 to 250.
How did search popularity change for New Zealand queenstown recruitment agencies in August 2026?
2 changes
Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
Estimated monthly branded searches for AddStaff in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AddStaff’s and Blokhaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.