Blokhaus vs HR South:Which is more popular by branded search in New Zealand?
In August 2026, Blokhaus had more branded searches than HR South among invercargill recruitment agencies in New Zealand. Blokhaus was estimated to have 250 branded searches compared to HR South’s 70, and held a 1.8% Share of Search versus HR South’s 0.51%.
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Which is more popular in search, Blokhaus or HR South?
Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blokhaus, HR South. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Enterprise Recruitment | Advanced Personnel Recruitment | Blokhaus | HR South | First Base Recruitment |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 15.7% | 4.2% | 1.5% | 0.59% | 0.26% |
| Nov 2025 | 73.9% | 19% | 4.3% | 1.6% | 1% | 0.19% |
| Dec 2025 | 76.1% | 17% | 5% | 1.4% | 0.33% | 0.17% |
| Jan 2026 | 76.3% | 16.6% | 5% | 1.1% | 0.66% | 0.26% |
| Feb 2026 | 76.7% | 16.2% | 5.2% | 1.4% | 0.39% | 0.2% |
| Mar 2026 | 75.2% | 16.7% | 5.3% | 1.6% | 0.84% | 0.39% |
| Apr 2026 | 73.3% | 19.4% | 4.7% | 1.7% | 0.67% | 0.22% |
| May 2026 | 75.5% | 16% | 5% | 2.8% | 0.51% | 0.19% |
| Jun 2026 | 73% | 20.4% | 4.3% | 2% | 0.24% | 0.18% |
| Jul 2026 | 71% | 21.7% | 4.8% | 2% | 0.35% | 0.21% |
| Aug 2026 | 73.3% | 19.1% | 5% | 1.8% | 0.51% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blokhaus and HR South comparison changed over the last 12 months?
3 findings
- Blokhaus was ahead of HR South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blokhaus’ estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 230 to 250.
- Across the 11 months ending August 2026, HR South’s estimated Share of Search among invercargill recruitment agencies in New Zealand moved from 0.59% to 0.51%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?
1 change
Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blokhaus’ and HR South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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