Brandwave

Advanced Personnel Recruitment vs NZ Labour Hire:Which is more popular?

In September 2026, Advanced Personnel Recruitment had more branded searches than NZ Labour Hire among Invercargill recruitment agencies in New Zealand. Advanced Personnel Recruitment had about 100 branded searches, while NZ Labour Hire had 20. Advanced Personnel Recruitment made up 14.3% of all Invercargill recruitment agency searches we track, and NZ Labour Hire accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Invercargill recruitment agencies, NZ Labour Hire appeared in two of the four answers and Advanced Personnel Recruitment in one. NZ Labour Hire was mentioned before Advanced Personnel Recruitment in two out of three answers.

Among Invercargill recruitment agencies in New Zealand in September 2026

Who do people search for more?

Advanced Personnel Recruitment, about 5 searches for every 1 for NZ Labour Hire

Advanced Personnel Recruitment 100 searchesNZ Labour Hire 20 searches

Who does AI mention more?

NZ Labour Hire, mentioned in 2 of 4 answers, Advanced Personnel Recruitment in 1

NZ Labour Hire in 2 of 4Advanced Personnel Recruitment in 1 of 4

Who does AI recommend more?

NZ Labour Hire, named ahead of Advanced Personnel Recruitment in 2 of 3 answers

NZ Labour Hire first in 2Advanced Personnel Recruitment first in 1

Follow Advanced Personnel Recruitment vs NZ Labour Hire and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Invercargill recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NZ Labour Hire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Advanced Personnel Recruitment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NZ Labour Hire was listed before Advanced Personnel Recruitment in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Enterprise Recruitment1st
  2. OneStaff2nd
  3. NZ Labour Hire3rd
  4. First Base Recruitment4th
  5. Advanced Personnel Recruitment5th
  6. HR South6th
  7. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Base Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Labour Hire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Advanced Personnel Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HR South1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blokhaus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Advanced Personnel Recruitment or NZ Labour Hire more popular in search?

This chart shows how often people search Google for Advanced Personnel Recruitment and NZ Labour Hire by name. Each line represents a brand's share of searches for all seven Invercargill recruitment agencies we track, month by month, from searches in New Zealand.

Advanced Personnel Recruitment and NZ Labour Hire among Invercargill recruitment agencies in New Zealand, by month

Share of searches by month for Advanced Personnel Recruitment, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise RecruitmentOneStaffAdvanced Personnel RecruitmentFirst Base RecruitmentBlokhausHR SouthNZ Labour Hire
Oct 202534.4%37.5%10.9%4.7%1.6%6.3%4.7%
Nov 202538.3%38.3%9.9%2.5%1.2%6.2%3.7%
Dec 202547.7%22.7%13.6%4.5%2.3%4.5%4.5%
Jan 202649.2%26.2%9.2%4.6%1.5%6.2%3.1%
Feb 202637.3%37.3%10.4%4.5%1.5%4.5%4.5%
Mar 202640.7%27.9%10.5%7%2.3%8.1%3.5%
Apr 202637.5%30.4%12.5%3.6%3.6%8.9%3.6%
May 202635.7%30%17.1%4.3%2.9%5.7%4.3%
Jun 202630.5%42.7%12.2%3.7%2.4%3.7%4.9%
Jul 202635.1%41.6%10.4%3.9%1.3%3.9%3.9%
Aug 202640.3%29.9%13.4%4.5%3%6%3%
Sep 202637.1%35.7%14.3%4.3%2.9%2.9%2.9%

How has the Advanced Personnel Recruitment and NZ Labour Hire comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill recruitment agencies in September 2026?

2 changes

  1. In September 2026, Advanced Personnel Recruitment gained share of searches among Invercargill recruitment agencies in New Zealand, from 13.4% to 14.3%.

  2. NZ Labour Hire’s share of searches among Invercargill recruitment agencies in New Zealand has lost ground for 3 months in a row, from 4.9% to 2.9% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s and NZ Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Advanced Personnel Recruitment

5 branded search terms

  • advanced personnel
  • advanced personnel invercargill
  • advanced personnel jobs
  • Advanced Personnel Recruitment
  • advancedpersonnel

NZ Labour Hire

1 branded search term

  • nz labour hire

How the Brand Demand Index is measured

Other head-to-heads among Invercargill recruitment agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free