Brandwave

First Base Recruitment vs OneStaff:Which is more popular by branded search in New Zealand?

In August 2026, OneStaff had more branded searches than First Base Recruitment among invercargill recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to First Base Recruitment’s 30, and held a 73.3% Share of Search versus First Base Recruitment’s 0.22%.

Share of Search among invercargill recruitment agencies in New Zealand in August 2026Which is more popular in search, First Base Recruitment or OneStaff?
First Base Recruitment0.22%30 searches
vs
OneStaff73.3%10.1K searches
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Which is more popular in search, First Base Recruitment or OneStaff?

Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

First Base Recruitment and OneStaff among invercargill recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, First Base Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffEnterprise RecruitmentAdvanced Personnel RecruitmentBlokhausHR SouthFirst Base Recruitment
Oct 202577.7%15.7%4.2%1.5%0.59%0.26%
Nov 202573.9%19%4.3%1.6%1%0.19%
Dec 202576.1%17%5%1.4%0.33%0.17%
Jan 202676.3%16.6%5%1.1%0.66%0.26%
Feb 202676.7%16.2%5.2%1.4%0.39%0.2%
Mar 202675.2%16.7%5.3%1.6%0.84%0.39%
Apr 202673.3%19.4%4.7%1.7%0.67%0.22%
May 202675.5%16%5%2.8%0.51%0.19%
Jun 202673%20.4%4.3%2%0.24%0.18%
Jul 202671%21.7%4.8%2%0.35%0.21%
Aug 202673.3%19.1%5%1.8%0.51%0.22%
Sep 2026——————

How has the First Base Recruitment and OneStaff comparison changed over the last 12 months?

How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among invercargill recruitment agencies in New Zealand, from 71% to 73.3%.

  2. Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using First Base Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Base Recruitment

2 branded search terms

  • first base recruitment
  • first base recruitment invercargill

OneStaff

29 branded search terms

  • one staff
  • one staff agency
  • one staff new plymouth
  • one staff nz
  • one staff queenstown
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff auckland
  • onestaff christchurch
  • onestaff co nz
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff new plymouth
  • onestaff new zealand
  • onestaff nz
  • onestaff palmerston north
  • onestaff palmerston north jobs
  • onestaff queenstown
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga
  • onestaff wellington
  • onestaff.co.nz

How the Brand Demand Index is measured

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