Advanced Personnel Recruitment vs Lynx Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Advanced Personnel Recruitment had more branded searches than Lynx Recruitment among trades and industrial recruitment in New Zealand. Advanced Personnel Recruitment was estimated to have 690 branded searches compared to Lynx Recruitment’s 270, and held a 4.4% Share of Search versus Lynx Recruitment’s 1.7%.
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Which is more popular in search, Advanced Personnel Recruitment or Lynx Recruitment?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advanced Personnel Recruitment, Lynx Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Unite Recruit | Advanced Personnel Recruitment | Tech 5 Recruitment | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 10.4% | 5% | 4.4% | 3.7% | 3.3% | 1.5% | 2.8% | 0.96% | 0.51% | 0.51% |
| Nov 2025 | 63.4% | 12.1% | 5.4% | 5.3% | 3.7% | 3.9% | 1.4% | 2.6% | 1.1% | 0.59% | 0.48% |
| Dec 2025 | 65.9% | 11.4% | 7.3% | 3.2% | 4.3% | 2.8% | 1.2% | 1.9% | 1.2% | 0.58% | 0.29% |
| Jan 2026 | 65.1% | 13.1% | 5.7% | 3% | 4.3% | 2.7% | 1.5% | 2.3% | 0.79% | 0.68% | 0.96% |
| Feb 2026 | 66.7% | 10.9% | 4.2% | 3.8% | 4.5% | 2.7% | 1.9% | 1.9% | 1.5% | 0.97% | 0.97% |
| Mar 2026 | 64% | 10.6% | 4.9% | 3.7% | 4.5% | 3.2% | 1.8% | 3.3% | 1.8% | 1% | 1.2% |
| Apr 2026 | 65.6% | 8.3% | 5.9% | 3.5% | 4.2% | 3.9% | 2.2% | 2.7% | 1.7% | 1% | 0.93% |
| May 2026 | 67.7% | 9% | 5.1% | 3.1% | 4.5% | 3.4% | 1.8% | 1.9% | 1.5% | 1.1% | 0.97% |
| Jun 2026 | 69.7% | 7.6% | 5.2% | 3.2% | 4.1% | 3.4% | 2% | 1.9% | 1.5% | 0.88% | 0.53% |
| Jul 2026 | 67.4% | 8.1% | 4.8% | 4.5% | 4.5% | 3.9% | 1.2% | 2.2% | 1.7% | 0.99% | 0.72% |
| Aug 2026 | 64.8% | 10.7% | 5.7% | 4.5% | 4.4% | 3.1% | 1.7% | 1.7% | 1.4% | 1.2% | 0.71% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Advanced Personnel Recruitment and Lynx Recruitment comparison changed over the last 12 months?
3 findings
- Advanced Personnel Recruitment was ahead of Lynx Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 3.7% to 4.4%, and its estimated monthly branded searches moved from 650 to 690.
- Across the 11 months ending August 2026, Lynx Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 490 to 270.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, Advanced Personnel Recruitment fell from 4th to 5th among trades and industrial recruitment in New Zealand.
In August 2026, Lynx Recruitment fell from 7th to 8th among trades and industrial recruitment in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s and Lynx Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Personnel Recruitment
8 branded search terms
- advanced personnel
- advanced personnel invercargill
- advanced personnel jobs
- advanced personnel new zealand
- advanced personnel nz
- Advanced Personnel Recruitment
- advanced personnel staffing
- advancedpersonnel
Lynx Recruitment
2 branded search terms
- Lynx Recruitment
- lynx recruitment jobs
Put your own brand in this comparison
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