Brandwave

Talent Hive vs Trade Assist:Which is more popular in New Zealand?

In October 2026, Trade Assist had more branded searches than Talent Hive among Christchurch recruitment agencies in New Zealand. Trade Assist had about 480 branded searches, while Talent Hive had 10. Trade Assist made up 17% of all Christchurch recruitment agency searches we track, and Talent Hive accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Trade Assist appeared in all three answers and Talent Hive in two. Trade Assist was mentioned before Talent Hive in two out of three answers.

Among Christchurch recruitment agencies in New Zealand in October 2026

Who do people search for more?

Trade Assist, about 48 searches for every 1 for Talent Hive

Trade Assist 480 searchesTalent Hive 10 searches

Who does AI mention more?

Trade Assist, mentioned in every answer we collected

Trade Assist in 3 of 3Talent Hive in 2 of 3

Who does AI recommend more?

Trade Assist, named ahead of Talent Hive in 2 of 3 answers

Trade Assist first in 2Talent Hive first in 1

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trade Assist appeared in all three answers. Talent Hive was mentioned in two out of three: in two of the three ChatGPT answers. Trade Assist was listed before Talent Hive in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Talent Hive or Trade Assist more popular in search?

This chart shows how often people search Google for Talent Hive and Trade Assist by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

Talent Hive and Trade Assist among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Trade Assist, Talent Hive. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentTrade AssistGraham ConsultingEnterprise RecruitmentMadison RecruitmentNZ RecruitHaysRobert WaltersTalent Hive
Nov 202531.7%21%7.8%14.6%6.8%6%7.5%3.9%0.71%
Dec 202532.6%17.4%7.6%12%9.8%9.2%8.2%2.7%0.54%
Jan 202627.2%17.9%8.2%15.3%8.6%9.7%6.7%5.2%1.1%
Feb 202631.5%14%9.7%14.7%6.1%11.5%6.5%5%1.1%
Mar 202629%15.6%10.7%16.3%7.5%8.5%7.2%4.6%0.65%
Apr 202631.8%13.9%12.1%14.6%6.4%9.3%6.1%5%0.71%
May 202635.7%13.8%9.9%14.5%6.4%9.2%4.9%4.9%0.71%
Jun 202630.2%14.4%8.4%15%10.2%11.7%6.3%3.3%0.6%
Jul 202634%13.1%11.4%11.4%7.4%10.8%5.1%5.7%1%
Aug 202630.4%11.7%22.3%12%7.8%6.3%5.1%3.3%0.9%
Sep 202632.4%15.4%15.7%10.9%7.4%8.3%4.8%4.5%0.64%
Oct 202631.6%17%14.5%12.1%7.4%7.4%6.4%3.2%0.35%

How has branded search for Talent Hive and Trade Assist changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in October 2026?

2 changes

  1. In October 2026, Trade Assist overtook Graham Consulting to rank 2nd among Christchurch recruitment agencies in New Zealand, with 17% of the searches.

  2. Talent Hive’s share of searches among Christchurch recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1% to 0.35% in October 2026.

How are Talent Hive’s and Trade Assist’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Talent Hive’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Talent Hive

1 branded search term

  • talent hive

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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