Mills Recruitment vs Trade Assist:Which is more popular by branded search in New Zealand?
In August 2026, Trade Assist had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Trade Assist was estimated to have 1.5K branded searches compared to Mills Recruitment’s 110, and held a 10.6% Share of Search versus Mills Recruitment’s 0.79%.
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Which is more popular in search, Mills Recruitment or Trade Assist?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Assist, Mills Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Unite Recruit | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Advanced Personnel Recruitment | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 10.6% | 5.5% | 3.6% | 2.4% | 1.7% | 3% | 1% | 0.56% | 0.68% | 0.56% |
| Nov 2025 | 67.2% | 12% | 6% | 4.3% | 2.9% | 1.6% | 2.9% | 1.3% | 0.66% | 0.66% | 0.54% |
| Dec 2025 | 69.6% | 11.1% | 8.1% | 3.1% | 1.7% | 1.4% | 2.1% | 1.4% | 0.64% | 0.56% | 0.32% |
| Jan 2026 | 68.6% | 12.9% | 6.3% | 3% | 1.6% | 1.7% | 2.5% | 0.88% | 0.75% | 0.69% | 1.1% |
| Feb 2026 | 70.4% | 10.9% | 4.6% | 3.1% | 2% | 2.1% | 2.1% | 1.7% | 1.1% | 0.89% | 1.1% |
| Mar 2026 | 67.5% | 10.7% | 5.4% | 3.6% | 1.9% | 2% | 3.7% | 1.9% | 1.2% | 0.85% | 1.3% |
| Apr 2026 | 69% | 8.1% | 6.5% | 4.3% | 1.9% | 2.4% | 2.9% | 1.9% | 1.1% | 0.66% | 1% |
| May 2026 | 71.5% | 8.9% | 5.6% | 3.7% | 1.6% | 2% | 2.1% | 1.6% | 1.2% | 0.69% | 1.1% |
| Jun 2026 | 73.3% | 7.2% | 5.7% | 3.8% | 1.7% | 2.2% | 2.1% | 1.7% | 0.96% | 0.89% | 0.58% |
| Jul 2026 | 71.6% | 7.9% | 5.3% | 4.3% | 2.3% | 1.4% | 2.4% | 1.9% | 1.1% | 1% | 0.8% |
| Aug 2026 | 68.8% | 10.6% | 6.4% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 1.4% | 1% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Mills Recruitment and Trade Assist comparison changed over the last 12 months?
3 findings
- Trade Assist was ahead of Mills Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mills Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.56% to 0.79%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among trades and industrial recruitment in New Zealand held steady at 10.6%, and its estimated monthly branded searches moved from 1.7K to 1.5K.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 7.9% to 10.6%.
Estimated monthly branded searches for Mills Recruitment in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mills Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mills Recruitment
1 branded search term
- Mills Recruitment
Trade Assist
3 branded search terms
- Trade Assist
- trade assist jobs
- trade assist recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.