NZ Recruit vs Trade Assist:Which is more popular?
In September 2026, Trade Assist had more branded searches than NZ Recruit among Christchurch recruitment agencies in New Zealand. Trade Assist had about 480 branded searches, while NZ Recruit had 260. Trade Assist made up 15.4% of all Christchurch recruitment agency searches we track, and NZ Recruit accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Trade Assist appeared in all three answers and NZ Recruit in none.
Who do people search for more?
Trade Assist, about 85% more searches than NZ Recruit
Who does AI mention more?
Trade Assist, mentioned in every answer we collected
Who does AI recommend more?
Trade Assist, the only one of the two named
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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Trade Assist appeared in all three answers. NZ Recruit did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryan Recruitment3 of 3Named in 3 of 3 ChatGPT answers- Trade Assist3 of 3Named in 3 of 3 ChatGPT answers
Enterprise Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Robert Walters2 of 3Named in 2 of 3 ChatGPT answers- Talent Hive2 of 3Named in 2 of 3 ChatGPT answers
Madison Recruitment1 of 3Named in 1 of 3 ChatGPT answers
Hays1 of 3Named in 1 of 3 ChatGPT answers
Graham Consulting0 of 3Named in 0 of 3 ChatGPT answers
NZ Recruit0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Christchurch, New Zealand for new staff?”
Searched Google, AI Overview
“recruitment agency christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruiters christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is NZ Recruit or Trade Assist more popular in search?
This chart shows how often people search Google for NZ Recruit and Trade Assist by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Trade Assist, NZ Recruit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryan Recruitment | Graham Consulting | Trade Assist | Enterprise Recruitment | NZ Recruit | Madison Recruitment | Hays | Robert Walters | Talent Hive |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 7.7% | 20.6% | 14.3% | 7.3% | 6.3% | 5.9% | 5.9% | 1% |
| Nov 2025 | 31.7% | 7.8% | 21% | 14.6% | 6% | 6.8% | 7.5% | 3.9% | 0.71% |
| Dec 2025 | 32.6% | 7.6% | 17.4% | 12% | 9.2% | 9.8% | 8.2% | 2.7% | 0.54% |
| Jan 2026 | 27.2% | 8.2% | 17.9% | 15.3% | 9.7% | 8.6% | 6.7% | 5.2% | 1.1% |
| Feb 2026 | 31.5% | 9.7% | 14% | 14.7% | 11.5% | 6.1% | 6.5% | 5% | 1.1% |
| Mar 2026 | 29% | 10.7% | 15.6% | 16.3% | 8.5% | 7.5% | 7.2% | 4.6% | 0.65% |
| Apr 2026 | 31.8% | 12.1% | 13.9% | 14.6% | 9.3% | 6.4% | 6.1% | 5% | 0.71% |
| May 2026 | 35.7% | 9.9% | 13.8% | 14.5% | 9.2% | 6.4% | 4.9% | 4.9% | 0.71% |
| Jun 2026 | 30.2% | 8.4% | 14.4% | 15% | 11.7% | 10.2% | 6.3% | 3.3% | 0.6% |
| Jul 2026 | 34% | 11.4% | 13.1% | 11.4% | 10.8% | 7.4% | 5.1% | 5.7% | 1% |
| Aug 2026 | 30.4% | 22.3% | 11.7% | 12% | 6.3% | 7.8% | 5.1% | 3.3% | 0.9% |
| Sep 2026 | 32.4% | 15.7% | 15.4% | 10.9% | 8.3% | 7.4% | 4.8% | 4.5% | 0.64% |
How has the NZ Recruit and Trade Assist comparison changed over the last 12 months?
3 findings
- Trade Assist was ahead of NZ Recruit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZ Recruit’s share of searches among Christchurch recruitment agencies in New Zealand moved from 7.3% to 8.3%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Christchurch recruitment agencies in New Zealand moved from 20.6% to 15.4%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?
2 changes
In September 2026, Trade Assist overtook Enterprise Recruitment to rank 3rd among Christchurch recruitment agencies in New Zealand, with 15.4% of the searches.
In September 2026, NZ Recruit overtook Madison Recruitment to rank 5th among Christchurch recruitment agencies in New Zealand, with 8.3% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NZ Recruit’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Recruit
1 branded search term
- nz recruit
Trade Assist
1 branded search term
- Trade Assist
Other head-to-heads among Christchurch recruitment agencies
- Ryan Recruitment vs Graham Consulting: compare popularity
- Ryan Recruitment vs Trade Assist: compare popularity
- Ryan Recruitment vs Enterprise Recruitment: compare popularity
- Ryan Recruitment vs NZ Recruit: compare popularity
- Graham Consulting vs Trade Assist: compare popularity
- Graham Consulting vs Enterprise Recruitment: compare popularity
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