Techtrade Recruitment vs Trade Assist:Which is more popular by branded search in New Zealand?
In August 2026, Trade Assist had more branded searches than Techtrade Recruitment among trades and industrial recruitment in New Zealand. Trade Assist was estimated to have 1.7K branded searches compared to Techtrade Recruitment’s 210, and held a 10.7% Share of Search versus Techtrade Recruitment’s 1.4%.
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Which is more popular in search, Techtrade Recruitment or Trade Assist?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Assist, Techtrade Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Unite Recruit | Advanced Personnel Recruitment | Tech 5 Recruitment | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 10.4% | 5% | 4.4% | 3.7% | 3.3% | 1.5% | 2.8% | 0.96% | 0.51% | 0.51% |
| Nov 2025 | 63.4% | 12.1% | 5.4% | 5.3% | 3.7% | 3.9% | 1.4% | 2.6% | 1.1% | 0.59% | 0.48% |
| Dec 2025 | 65.9% | 11.4% | 7.3% | 3.2% | 4.3% | 2.8% | 1.2% | 1.9% | 1.2% | 0.58% | 0.29% |
| Jan 2026 | 65.1% | 13.1% | 5.7% | 3% | 4.3% | 2.7% | 1.5% | 2.3% | 0.79% | 0.68% | 0.96% |
| Feb 2026 | 66.7% | 10.9% | 4.2% | 3.8% | 4.5% | 2.7% | 1.9% | 1.9% | 1.5% | 0.97% | 0.97% |
| Mar 2026 | 64% | 10.6% | 4.9% | 3.7% | 4.5% | 3.2% | 1.8% | 3.3% | 1.8% | 1% | 1.2% |
| Apr 2026 | 65.6% | 8.3% | 5.9% | 3.5% | 4.2% | 3.9% | 2.2% | 2.7% | 1.7% | 1% | 0.93% |
| May 2026 | 67.7% | 9% | 5.1% | 3.1% | 4.5% | 3.4% | 1.8% | 1.9% | 1.5% | 1.1% | 0.97% |
| Jun 2026 | 69.7% | 7.6% | 5.2% | 3.2% | 4.1% | 3.4% | 2% | 1.9% | 1.5% | 0.88% | 0.53% |
| Jul 2026 | 67.4% | 8.1% | 4.8% | 4.5% | 4.5% | 3.9% | 1.2% | 2.2% | 1.7% | 0.99% | 0.72% |
| Aug 2026 | 64.8% | 10.7% | 5.7% | 4.5% | 4.4% | 3.1% | 1.7% | 1.7% | 1.4% | 1.2% | 0.71% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Techtrade Recruitment and Trade Assist comparison changed over the last 12 months?
3 findings
- Trade Assist was ahead of Techtrade Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Techtrade Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.96% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 10.4% to 10.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
2 changes
In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 8.1% to 10.7%.
In August 2026, Techtrade Recruitment fell from 8th to 9th among trades and industrial recruitment in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Techtrade Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Techtrade Recruitment
1 branded search term
- Techtrade Recruitment
Trade Assist
7 branded search terms
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist new zealand
- trade assist nz
- trade assist recruitment
- tradeassist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.